AT&T is offering Warner Bros. game division for sale

AT&T | June 15, 2020

AT&T is offering its Warner Bros. Interactive Entertainment (WBIE) division up for sale, according to a CNBC report, as well as our own reporting. Citing unnamed sources, CNBC said Friday that potential bidders included Take-Two Interactive, Electronic Arts, and Activision Blizzard. If the sale happens, it would be a major change for Hollywood and its relationship with the industry, as most major studios are opting to get out of the game business, reversing a trend from earlier decades where they loaded up on dev studios. Two sources confirmed to GamesBeat that the report is correct in terms of the division being up for sale. WBIE has not commented on this. Both EA and Take-Two declined to comment. Activision Blizzard did not respond to a request for comment.

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HyperX Announces Exclusive Collaboration with Team Liquid for Custom “Blue” Mascot Keycap

businesswire | July 20, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Liquid - Blue Limited Edition Keycap. The new keycap features a special design inspired by Team Liquid’s beloved mascot, Blue (known for being mostly sweet, but sometimes mischievous). Uniquely crafted and developed with next-generation color 3D printing technology, the new keycap adds an extra element of personalization to keyboards and enables Team Liquid fans to showcase their support. “Blue is the physical manifestation of the Team Liquid brand. It's been inspiring to see all the cool and creative ways that they've been brought to life by our staff, our fans, and now our partners. This collaboration with one of our longest standing partners, HyperX, will bring Blue's passion for gaming to a wider audience,” said Steve Arhancet, Co-CEO of Team Liquid. “I am stoked to get my hands on the limited-edition keycap and add it to my collection.” Specifically developed for those who are looking to add a bit of fun flair to their gaming setup, Team Liquid was involved in the ideation and design process of the HyperX x Liquid - Blue Limited Edition Keycap, ensuring that it truly represents the complete essence of the team and its community. Adding a touch of team spirit to gaming environments, Team Liquid fans can now personalize their desk setup with the adorable mascot Blue. Whether playing, competing, or simply having fun, gamers can now have Blue by their side when doing it all. “This latest addition to HyperX’s limited edition keycap lineup embodies HyperX's commitment to provide high-quality products, while also offering customization to suit personal gaming needs and styles,” said Kitty Cao, Esports Sponsorships Manager, HyperX. “Through this collaboration with Team Liquid, we’re excited to offer another exclusive keycap design, created to enhance gaming and desk setups and allow gamers to express individuality and show support for their favorite team.” The HyperX x Liquid - Blue Limited Edition Keycap is the fourth addition to HyperX’s HX3D 3D printed custom keycaps collection. Previous keycap drops have demonstrated a popular demand in this keyboard personalization space and HyperX has no plans to slow down as they continue to collaborate with game developers, esports teams, content creators, influencers, and internal creative teams to bring more unique and fan-friendly keycaps to the market that can be used while gaming or collected as keepsakes or cherished collectibles. With unparalleled design freedom, other 3D printed products are also planned for launch in the future through the HyperX HX3D personalization initiative. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. About Team Liquid Team Liquid was founded in 2000 in the Netherlands and has evolved into one of the leading international multigame esports teams with training centers in Utrecht, São Paulo, Brazil and Los Angeles, California. Team Liquid has over 110 athletes competing across 19 distinct games, including all major esports titles, such as VALORANT, Rocket League, DOTA 2, League of Legends, CS:GO, Fortnite, Rainbow 6: Siege, and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievement and fan engagement across multiple sports. In addition to the premier esports team franchise, Liquid Enterprises operates various business units created to complement its esports athletic brand. This includes influencer management agency Liquid Media, esports wikipedia Liquipedia, and a full service production company known for its high-quality esports documentary style filmmaking, and creative commercial content. In September 2016, controlling interest in Team Liquid was purchased by esports ownership group, aXiomatic. aXiomatic leadership includes Co-Executive Chairmen Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh who together represent an unparalleled team of sports, technology, entertainment and investment industry titans. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Media and Broadcasting

EA, NCSoft, Nexon Veterans Tap Immutable zkEVM for Web3 Space Battle Game, Galaxy Commanders

prnewswire | July 25, 2023

Galaxy Commanders, an upcoming, competitive web3-based mobile/PC game founded by Electronic Arts, NCSoft, and Nexon veterans, has teamed up with Immutable, the leading web3 gaming platform, to build out its vision for the Interstellar odyssey via Immutable zkEVM. Galaxy Commanders is a competitive Player-versus-Player (PvP) game with immersive space battles and cooperative planetary conquests where gamers can collect unique battleships to build their own customized fleet. By leveraging countless inventive tactics and strategies, players will need to outsmart their opponents during fast-paced battles to take down their adversary's main ship. The game will feature a plethora of unique battleships — each with its own unique visuals, specifications, and upgradable skills — and a variety of other types of upgrades in the form of fully ownable digital NFTs while remaining accessible to a wide range of gamers and sci-fi enthusiasts. Meanwhile, Galaxy Commanders' main in-game currency, Dimensium, will play a key role in supporting the game's internal economy by creating a solid economic foundation and providing value to users through gameplay. The partnership with Immutable will allow MagmaByte to leverage the full power of Immutable zkEVM, a next-gen Ethereum Layer-2 scaling solution, purpose-built for game development that offers low cost, massive scale, enterprise-grade security, and Ethereum smart contract compatibility. "Immutable zkEVM was developed from the ground up to tackle the most pressing issues in the web3 gaming industry, including scaling and user onboarding, and we are excited that our studio partners are choosing it for their projects," said Andrew Sorokovsky, VP of Global Business Development at Immutable. "We are delighted to welcome MagmaByte, which touts decades of combined experience in AAA projects, to the Immutable family of games, and we can't wait to see Galaxy Commanders develop and take flight." Galaxy Commanders' developer MagmaByte has brought together a core team of gaming industry professionals with 15-20 years of experience working with major gaming studios and developers, including Nexon, Neowiz, EA, and NCSoft. MagmaByte's seasoned professionals have worked on renowned projects across numerous genres, including MMORPGs, action, and RPG games, including Nexon's hit series MapleStory Mobile, a casual social game with over 20 million accumulated users; I Love Coffee; and Lost Ark, a widely popular action-RPG that has reached a peak of 1.3 million concurrent players on Steam. Further, MagmaByte Founder John Lee boasts half a decade of experience as a Team Manager of the mobile publishing division at Nexon. He was also the Director of Aiming Korea, the Head of Game Biz at Linekong Interactive Group, and a co-founder of Netblue Games. Similarly, MagmaByte's CSO and co-founder Taewoon Yoon spent nearly five years as Associate Producer leading online initiatives at EA Korea and EA Asia Pacific. "We at MagmaByte are thrilled to be partnering with Immutable, bringing Galaxy Commanders to their leading blockchain ecosystem," noted MagmaByte Founder John Lee. "Our decision was guided by Immutable's robust focus on gaming and the genuine passion that their team brings to the table. Together, we hope to push the boundaries of Web3 games, making them accessible and exciting for a more expansive gaming community." By leveraging Immutable zkEVM, MagmaByte will gain access to the full suite and solutions it needs to overcome the scalability challenges of Ethereum while offering higher transaction capacity and lower fees at the same time. After evaluating numerous options, MagmaByte chose Immutable zkEVM as the ideal solution for web3 game development due to Immutable's gaming-centric approach and commitment to making development and onboarding frictionless and easy. Another powerful tool available to MagmaByte is the Immutable Passport wallet, a game-changer in crypto gaming that epitomizes simplicity and a user-friendly approach, featuring seamless fiat integration and crypto transactions, non-custodial control, and streamlined login with email verification. "The Immutable team has a deep passion for games and a thorough understanding of the industry, which is evident by the solutions they provide," added MagmaByte CSO and co-founder Taewoon Yoon. "Another aspect that truly sets Immutable apart is their vibrant and engaged community. Being part of the Immutable community means having access to a network of fellow gamers who are passionate about pushing the boundaries of the gaming industry. The impressive track record of Immutable in facilitating over $1 billion in funding for games also further solidifies their strong commitment to the new Immutable zkEVM chain." MagmaByte is currently conducting a highly anticipated investment round, with renowned early-stage VC firm Shima Capital leading the way. The round has already attracted significant interest from potential investors and partners, such as Neptune Company, METABORA, and Neopin, highlighting the strong appeal and potential of Galaxy Commanders. About ImmutableGames ImmutableGames is a global leader in web3 game development and publishing, backed by a world-class team who have proven track records of bringing games to millions of players. As the gaming-focused arm of Immutable, the leading web3 gaming company, Immutable Games has pioneered the world's first blockbuster NFT trading-card game Gods Unchained and is currently building the highly anticipated mobile RPG Guild of Guardians. Alongside its own high-quality titles, Immutable Games partners with third-party game developers to provide them with best-in-class strategy and execution expertise aimed at ensuring the success of every web3 game deployed within the Immutable ecosystem. Immutable Games is guided by its mission to redefine gaming for generations to come, by developing innovative and engaging experiences that empower players with true ownership, value, and creative expression. About Galaxy Commanders Galaxy Commanders offers a competitive PvP experience set against a sci-fi universe. With a myriad of distinctive battleships and units at players' disposal, they can customize their own fleet and participate in exhilarating space battles. MagmaByte, the developer behind Galaxy Commanders, aims to lead the industry by seamlessly integrating competitive games with new technologies and ideas that redefine the boundaries of traditional gaming.

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Solutions

Loop Media Announces Strategic Alignment With Microsoft Advertising

businesswire | August 10, 2023

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms. “With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,” said Bob Gruters, Chief Revenue Officer for Loop Media. “My team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising’s CTV Out of Home category.” “We are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages,” said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. “We are thrilled to feature Loop CTV-OOH supply in our new venue category packages.” This new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft’s Deal Catalogs available via Microsoft Advertising's DSP, Microsoft Invest and 25+ participating DSPs. About Loop Media, Inc. Loop Media, Inc. is a leading digital out of home (DOOH) TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player. Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States. Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content, and from subscriptions.

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