Solutions
PR Newswire | January 08, 2024
Activity Stream, the leading marketing platform for live entertainment, and Project Admission, the solution platform that makes buying, selling and distributing tickets for live events simple and intuitive, announced today that they have entered into a strategic partnership to further enhance their respective offerings for clients across the live event industry.
"As we continue our journey to elevate every event, our focus on offering the very best data-centric products for live events is enhanced by strategic partnerships. Project Admission's transactional capabilities and innovative approach will empower our clients to better leverage their data in perfect harmony with our objectives." says Activity Stream CEO Einar Saevarsson.
Adds Project Admission CEO Stephen Glicken, "From the moment we met Einar and the team behind Activity Stream, we knew there were tangible synergies between our companies. We are very bullish on the opportunities ahead for clients in being able to seamlessly leverage Activity Stream's marketing and segmentation tools that have been tactically developed to drive conversion in the live entertainment space."
Activity Stream is a pioneer in data-driven solutions that increase profitability across every stage of the event lifecycle, servicing over 600 clients globally across more than 25 ticketing platforms. Activity Stream launched its Total Marketing Platform late 2021, an unparalleled industry-first marketing suite designed specifically for live entertainment. This groundbreaking platform empowers organizations to monitor sales and marketing effectiveness in real-time, gain deep insights into customer behavior, effectively segment audiences, and execute high-performance marketing campaigns with unmatched targeting precision and results.
Project Admission, launched in 2018 and working with more than 50 professional sports teams across all the major North American sports leagues in addition to other key stakeholders in live entertainment, provides clients with unique monetizing features and opportunities around the life of the ticket, while also adding value and simplifying the commercialization of live events. From its customizable digital storefronts to its unrivaled bulk distribution tool to its season ticket management offerings, Project Admission addresses a breadth of ticketing needs from teams, venues and promoters' across live entertainment.
"Ever since ticketing came online, there have been conversations about the opportunities to leverage data to better serve customers with customized, targeted ticketing offers," says Glicken. "We have finally arrived at the time where those conversations are a reality and it's at the nexus between Activity Stream and Project Admission."
Both companies have shared a period of sustained growth.
To date, Activity Stream is integrated with Ticketmaster, AXS, SeatGeek, Eventim, Tessitura, AudienceView, ShoWare and a host of others. In 2022, Activity Stream announced the acquisition of Yesplan, a venue management platform, and crowdEngage, a mobile and in-venue customer experience platform.
Project Admission is integrated with SeatGeek and Tickets.com with a handful of notable integrations coming near term. The company also acquired Split Season Tickets in 2022 which is currently completing its integration with Ticketmaster as a Nexus Partner.
Concludes Saevarsson, "We look forward to the year ahead with Project Admission as our partnership promises transformative experiences for our clients and their audiences, actioning data into material conversion."
About Activity Stream
Activity Stream envisions a world where live entertainment organizations have the power to create and deliver exceptional experiences for their audiences effortlessly. Drawing on our expertise in live entertainment and innovative technology, we've created a suite of solutions tailored to support live event organizers through every phase of the event lifecycle. From the initial conception of an event to the final settlement, our solutions help you manage your venue, build an audience, and deliver an unforgettable visitor experience.
With 600+ clients across 20 countries, you will find Activity Stream solutions in many of the world's largest entertainment capitals. Learn more about our solutions and what we stand for here.
About Project Admission
With an extensive and flexible platform, Project Admission works directly with the live event industry to provide unique monetizing features and opportunities around the life of the ticket, adding value and simplifying the commercialization of live events. Project Admission's evolving suite of features currently provides clients across the NFL, NBA, MLS and NWSL with promotional tools to assist fans, brands, and influencers to sell tickets from custom branded storefronts. The company's current roster of clients includes the Tennessee Titans, New Orleans Pelicans, Florida Panthers, San Francisco Giants, Cleveland Cavaliers, Minnesota United FC and St. Louis City FC, among others.
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Solutions
PR Newswire | January 12, 2024
Sphere Entertainment Co. revealed new details on its work with STMicroelectronics a global semiconductor leader serving customers across the spectrum of electronics applications, to create the world's largest image sensor for Sphere's Big Sky camera system. Big Sky is the groundbreaking, ultra-high-resolution camera system being used to capture content for Sphere, the next-generation entertainment medium in Las Vegas.
Inside the venue, Sphere features the world's largest, high-resolution LED screen which wraps up, over, and around the audience to create a fully immersive visual environment. To capture content for this 160,000 sq. ft., 16K x 16K display, the Big Sky camera system was designed by the team at Sphere Studios – the in-house content studio developing original live entertainment experiences for Sphere. Working with Sphere Studios, ST manufactured a first-of-its-kind, 18K sensor capable of capturing images at the scale and fidelity necessary for Sphere's display. Big Sky's sensor – now the world's largest cinema camera sensor in commercial use – works with the world's sharpest cinematic lenses to capture detailed, large-format images in a way never before possible.
"Big Sky significantly advances cinematic camera technology, with each element representing a leap in design and manufacturing innovation," said Deanan DaSilva, lead architect of Big Sky at Sphere Studios. "The sensor on any camera is critical to image quality, but given the size and resolution of Sphere's display, Big Sky's sensor had to go beyond any existing capability. ST, working closely with Sphere Studios, leveraged their extensive expertise to manufacture a groundbreaking sensor that not only expands the possibilities for immersive content at Sphere, but also across the entertainment industry."
"ST has been on the cutting edge of imaging technology, IP, and tools to create unique solutions with advanced features and performance for almost 25 years," said Alexandre Balmefrezol, Executive Vice President and Imaging Sub-Group General Manager, STMicroelectronics. "Building a custom sensor of this size, resolution, and speed, with low noise, high dynamic range, and seemingly impossible yield requirements, presented a truly novel challenge for ST – one that we successfully met from the very first wafer out of our 12" (300mm) wafer fab in Crolles, France."
As a leader in the development and manufacturing of image sensors, ST's imaging technologies and foundry services cater to a wide range of markets, including professional photography and cinematography. Big Sky's 316-megapixel sensor is almost 7x larger and 40x higher resolution than the full-frame sensors found in high-end commercial cameras. The die, which measures 9.92cm x 8.31cm (82.4 cm2), is twice as large as a wallet-sized photograph, and only four full die fit on a 300mm wafer. The system is also capable of capturing images at 120 fps and transferring data at 60 gigabytes per second.
Big Sky also allows filmmakers to capture large-format images from a single camera without having to stitch content together from multiple cameras – avoiding issues common to stitching including near distance limitations and seams between images. Ten patents and counting have been filed by Sphere Studios in association with Big Sky's technology.
Darren Aronofsky's Postcard from Earth, currently showing at Sphere as part of The Sphere Experience, is the first cinematic production to utilize Big Sky. Since its debut, Postcard from Earth has transported audiences, taking them on a journey spanning all seven continents, and featuring stunning visuals captured with Big Sky that make them feel like they have traveled to new worlds without leaving their seats in Las Vegas. More information about The Sphere Experience is available at thesphere.com.
For visual assets, please click here.
About Sphere Entertainment Co.
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in Las Vegas in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.
About STMicroelectronics:
At ST, we are over 50,000 creators and makers of semiconductor technologies mastering the semiconductor supply chain with state-of-the-art manufacturing facilities. An integrated device manufacturer, we work with more than 200,000 customers and thousands of partners to design and build products, solutions, and ecosystems that address their challenges and opportunities, and the need to support a more sustainable world. Our technologies enable smarter mobility, more efficient power and energy management, and the wide-scale deployment of cloud-connected autonomous things. We are committed to achieving our goal to become carbon neutral on scope 1 and 2 and partially scope 3 by 2027.
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Technologies
PR Newswire | January 04, 2024
ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life.
This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.
"This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world."
The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.
"We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal.
This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.
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