SOLUTIONS, INDUSTRY MARKET

Brandlive Introduces Two New Solutions for Marketers and Event Professionals

Brandlive | February 01, 2023 | Read time : 03:07 min

Brandlive Introduces Two New Solutions

One of the top video-led marketing events companies, Brandlive, recently announced two new solutions for event professionals and marketers. The two new solutions include Greenroom for iOS and Greenroom Recording Studio. Brandlive is a company that makes video-based webinars and events more interesting. It is already empowering presenters with its suite of event and creator platforms. The company's newest solutions expand on its video production studio in the cloud, Greenroom.

Brandlive's integrated production software Greenroom now brings cinematic power into the presenter's pocket. One of the two new solutions added, the Greenroom app for iOS takes advantage of the world's most well-known and powerful camera, the iPhone. Before, the native Greenroom iOS app, the solution was only available on desktop browsers. It has better video quality than webcams, and presenters can use it whenever convenient. Greenroom for iOS takes away the fear that speakers will mess up their technology and gives them more confidence so they can focus on providing a powerful and impactful message. Using iPhone's cinematic mode, Dolby Vision technology and ProRes, the solution supports 24-frames-per-second, 4K resolution, live streaming, recordings, and multi-cam setup.

Greenroom's new cloud-based Recording Studio feature set by Brandlive helps marketers easily make agency-quality content for webinars, events, and important work moments. The Recording Studio helps to streamline the recording process and make it easy to mix recorded and live content for the perfect show creation on a shot-by-shot and segment-by-segment basis. The solution simplifies with the help of powerful presenter tools, including a teleprompter, scripts, and visual cues. The presenters can now present at their best and deliver the right message without flaws. The solution eliminates the upload and downloads and makes it a simple drag and drop in a click. Organizers can layer graphics, overlays, titles, animations, and music to transform boring webinars, product launches, and marketing events into something memorable for the people.

About Brandlive

An enterprise software platform and service provider, Brandlive helps marketing events that bring elevated engagement with the help of high-quality video, which is from webinars to customer summits to internal town halls. Brandlive is a highly preferred platform for many Fortune 500 customers and has supported over 25000 events reaching 20+ million viewers since 2020. In addition, Fast Company magazine puts Brandlive at the top of the list of the 10 Most Innovative Live Events Companies of 2021 because of the launch of its easy-to-use video-making tool, Greenroom.

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Armanino Expands Entertainment Expertise with the Addition of Blue Sky Group and Royalty Compliance Organization

businesswire | March 24, 2023

Armanino LLP, a top 20 accounting and consulting firm in the United States, announced today that leading music business management team, Nashville-based Blue Sky Group, and music rights and royalty auditing firm, Royalty Compliance Organization (“RCO”), are joining Armanino effective April 1, 2023. The strategic additions of these two firms mark a major development that strengthens Armanino’s business management service offerings, broader tax and audit capabilities and gives Armanino a Nashville presence, which is the heart of the music industry. The Blue Sky Group with Harlan Hallet and Steven McMillan and RCO with Wayne Coleman and Darla Crain will integrate into Armanino bringing a wealth of talented entertainment business managers and audit experts in royalty compliance, valuation services, and litigation support capabilities that propel Armanino forward in delivering the preeminent entertainment and business management services. Unique to business management firms, Armanino will continue to provide robust day-to-day business management services along with deepened tax, audit, and other service offerings relevant to the needs of the entertainment industry and ultra-high net-worth clients, all with a white-glove approach focused on client success. "As far as industry-leading experts, we could not be more thrilled with the knowledge and talent that Blue Sky and RCO bring to our team, we know this will be incredibly valuable for our clients,” says Craig Manzino, Partner, Business Management at Armanino. “This will make Armanino one of the only business management groups in the world that will be able to offer the full slate of entertainment services while allowing us to deepen and expand our reach into Nashville, which we view as extremely important for our growth goals.” Armanino’s Business Management team, which serves some of the leading musicians, entertainers and music publishers among other clientele out of their New York City and Los Angeles offices, will now have an office in Nashville. Music City is the country’s fastest growing entertainment hotspot and an office in Nashville gives Armanino’s team and its clients the trifecta of office locations to serve the entertainment industry. “As the industry standard for royalty audit services, RCO is excited to join Armanino’s entertainment practice and tap into the synergies that our firms bring to the table,” says Wayne Coleman, Founder and CEO of Royalty Compliance Organization. Darla Crain, COO of RCO adds, “by combining forces, we will be able to better serve our clients while being able to bring best-in-class offerings to Armanino and Blue Sky’s client base.” “Blue Sky, RCO and Armanino share a common vision for the future of entertainment advice and business management service, and believe that we can evolve into the leading business management firm in the country,” says Harlan Hallet, Partner at Blue Sky. “By combining forces, we are only adding to an already successful business practice but now have the benefit of RCO’s capabilities and the leverage and resources of Armanino’s team. We see this as a major win for the entertainment industry as a whole.” The addition of these firms comes as the entertainment industry continues to show signs of growth and a greater need for royalty compliance and auditing. Armanino is well-placed to take advantage of this growth. With offices serving the entertainment industry now in three major US cities, clients can expect a high-quality service across all aspects of business management from Armanino. About Armanino LLP Armanino LLP is one of the 20 largest independent accounting and business consulting firms in the nation. Armanino provides an integrated set of audit, tax, business management, consulting and technology solutions to companies in the U.S. and globally. The firm helps clients adapt and change in every stage of business, from startup through rapid growth to the sale of a company. Armanino emphasizes smart technology, leading a cloud revolution of financial, operational, sales and compliance tools that are transforming the way companies do business. Armanino is an independent member firm of Moore North America Inc. (MNA), which is itself a regional member of Moore Global Network Limited (MGNL), one of the world’s major accounting and consulting membership organizations. All the firms associated with MNA and MGNL are independent entities, owned and managed in each location. Their membership in, or association with, MNA or MGNL should not be construed as constituting or implying any partnership between them. In addition to its core consulting and accounting practices, Armanino operates its division, AMF Media Group (www.amfmediagroup.com), a media and communications services agency.

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TECHNOLOGIES, BUSINESS

Lionsgate Chooses Ateliere Connect for Streaming and Entertainment Demand

Ateliere Creative Technologies | January 23, 2023

Ateliere Creative Technologies, one of the leading media supply chain solutions providers, recently announced that Lionsgate selected the company's cloud-native Ateliere Connect platform to oversee and distribute its 17,000-plus film and TV titles. Ateliere Connect will allow Lionsgate to enhance the rate of onboarding new content to its library and overcome the increased complexity of content licensing for its distribution assets by improving the company's digital supply chain management. Akin Ceylan, COO of Home Entertainment and Global Content Distribution Operations at Lionsgate, said, "Ateliere Connect will play an invaluable role in helping us migrate our distribution assets into the cloud and effectively transform our operational workflows by taking advantage of the efficiencies of a cloud ecosystem. This will enhance how we manage and monetize our company's valuable library content." He added, "Ateliere offers cutting-edge technology that has proven to be extremely valuable in today's fast-changing and competitive media landscape and will maximize flexibility to navigate quickly in working with both our servicing partners and customers." (Source- Cision PR Newswire) Meanwhile, Ateliere Connect will integrate with Lionsgate's new and existing supply chain solution suppliers via Amazon Web Services (AWS). About Ateliere Ateliere Creative Technologies is an industry-leading cloud-native media supply chain startup that enables media corporations and content creators to access customers worldwide. The company's media supply chain solutions produce creative content from concept to customer on all screens. Ateliere ConnectTM is the backbone of the company's platform, providing core competencies in IMF, parallel scaling, and geographically distributed workflows. A team with decades of experience at Fox, HBO, Netflix, and Microsoft developed the platform.

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TECHNOLOGIES, BUSINESS

PRG Invests in Led Innovations for Live Entertainment Enhancement

PRG | February 08, 2023

On February 07, 2023, Production Resource Group (PRG), an entertainment company, announced its investment in two new LED products from InfiLED, LED Gear Titan-X and Deep Black Series, enhancing live entertainment events. It purchased 8,000 panels of DB Series LED products with a 2.3-pixel pitch, designed for events such as product launches, exhibitions, and corporate meetings with high-resolution panels. In addition, it will produce contrast effects with the ultra-black masking material and black LEDs, edge protectors, and fast-locking mechanisms. As PRG has purchased all panels from the same manufacturer, its clients experience consistency in its products. The newly purchased 840 new Titan-X outdoor touring panels are lightweight, 1200mm x 1200mm large, have 70% transparency, with a slot for loudspeakers behind LED walls, no audio degradation, and unobstructed screen views. In addition, its X-frame structure increases stability and wind resistance, making it perfect for outdoor festivals and events. Vice President of PRG Gear, Todd Spencer, said, "Technical advances in LED and stability in the sub-3mm resolution market have allowed us to respond to client demand, and we are confident that these products will be very popular with our Gear clients." He added, "Coming on the heels of our recent lighting fixture purchases, PRG's significant investment in this state-of-the-art technology reinforces our position as a premium provider in the markets we serve." (Source – Cision PR Newswire) PRG's CEO of Music, Randy Hutson, said, "Investing in this new technology allows us to further solidify PRG as a lead provider, meet the rigorous standards of our client's logistical and artistic needs and deliver an enhanced experience for their audiences." (Source – Cision PR Newswire) About PRG PRG, an entertainment and event services and solutions company, provides services to creators, producers, designers, performers, and business leaders from every form of the entertainment sector, combining technology with creativity and experience. It has employed the best engineers, artisans, and experts from theatre, broadcast, TV, film, corporate events, concerts, staging, and hotels. Headquartered in New Windsor, New York, it has 62 offices worldwide with over 170 patents and 70 trademarks, providing services like broadcasting, automation, scenic, digital services, virtual production, labor, camera, audio, video, lighting, and rigging.

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