TECHNOLOGIES, MEDIA AND BROADCASTING
My Code | November 02, 2022
My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms.
Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. With this acquisition, My Code can now offer its marketing partners direct access to advertising inventory in Veranda’s catalog, whose well-established connections with content producers are positioned to showcase quality content to underserved U.S. Hispanic audiences. To grow its influence in the CTV space, My Code will work closely with Veranda’s channels and programming, including Butaca TV, Oro TV, Saborear TV and Judge Faith, which provide hundreds of original film and television series worldwide. These channels along with Veranda’s leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale.
As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “Veranda’s award-winning team have built a platform that amplifies the voice of today’s Hispanic audience and we look forward to integrating our robust advertising, custom creative and branded content solutions to help advertisers grow ad revenue, viewership and distribution possibilities to global CTV audiences.
Since launching in 2004, Veranda has built an extensive network of global publishers, content producers, media companies, smart television manufacturers and digital platforms to distribute content and branded channels. Their distribution channels include general market television, as well as contemporary and classic Spanish-language cinema. To share content with an increasingly globalized audience, Veranda works with premier distribution platforms including Amazon, YouTube, Pluto, Tubi, The Roku Channel, Plex, Samsung TV Plus and Vizio. With a library of over 175 titles and 1500 hours of content, Veranda logs in over 100M hours of content consumed annually.
“My Code’s dedication to establishing meaningful connections with Hispanic and multicultural audiences has never been more important and we’re aligned with their vision to optimize the CTV experience for both advertisers and consumers, My Code brings a wealth of demand from advertisers and marketing partners that are a perfect fit for Veranda’s on-demand channels as audiences continue to take advantage of the accessibility of digital content.”
-Randall Green, CEO at Veranda.
My Code’s acquisition of Veranda follows a series of publisher deals with premier multicultural media platforms. Prior to acquiring Veranda, My Code closed an acquisition with Impremedia, the leading Hispanic news and information company that includes La Opinión, the nation’s #1 Spanish-language daily newspaper. My Code will continue finalizing strategic partnerships with key media stakeholders to make it easier for marketers to have a comprehensive plan that addresses the lack of quality content for multicultural audiences who are often exposed to messaging that does not meet their consumer sentiments.
About My Code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 88% multicultural, 77% Hispanic/Latinx, and 60% female across its offices in the U.S. and Latin America.
About Veranda Entertainment
Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. Veranda Entertainment spans the globe as they work with independent producers, large distributors and production companies to distribute their content. Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV.
PRODUCTS, TECHNOLOGIES, SOLUTIONS
Turtle Beach Corporation | October 18, 2022
Leading gaming accessory maker Turtle Beach Corporation (Nasdaq: HEAR) announced the global availability of its Recon™ Cloud Hybrid Controller. The Recon Cloud controller is Turtle Beach’s first foray into the mobile gaming controller category and another significant addition to the brand’s growing and widely acclaimed controller lineup, which includes the Recon Controller and REACT-R Controller. The Designed for Xbox Recon Cloud Hybrid Controller is for mobile gamers playing on compatible Android devices, on Xbox Series X|S, Xbox One, and Windows PCs. The Recon Cloud controller connects to Android 8.0+ devices and compatible Windows PCs using low-latency Bluetooth®, and it has a massive 30+ hour battery life with quick, play-and-charge capability for all-day gaming when on-the-go. At home, gamers can connect the Recon Cloud to their Xbox console or Windows PC with its 10-foot braided USB cable and access to a suite of exclusive Turtle Beach audio features like Superhuman Hearing®, custom audio presets and more for the ultimate audio advantage. The Recon Cloud Hybrid Controller comes in Blue Magma or Black and is available now at www.turtlebeach.com and participating retailers worldwide for $99.99 MSRP.
“Both gamer and critic response to our Recon and REACT-R controllers has been unquestionably bullish, and the Cloud Controller gives Xbox and mobile gamers the same award-winning Turtle Beach controls for both the worlds they love to play in, While the Recon Cloud is the first of our expanded lineup of mobile controllers launching this year, we have additional new products designed for iOS and other platforms coming soon.”
-Juergen Stark, Chairman and CEO, Turtle Beach Corporation
The Recon Cloud Hybrid Controller combines the best of both worlds for mobile gamers on Xbox and PC. Gamers can play longer and in total comfort thanks to the Recon Cloud’s ergonomic shape and cooling grips. The Recon Cloud’s adjustable phone clip securely mounts all compatible Android phones – nearly any sized phone, even in its case – above the controller. When the Recon Cloud’s phone clip is detached, it can be used as a convenient tabletop stand.
Of course, it wouldn’t be a Turtle Beach controller without the best-selling gaming headset brand’s exclusive signature audio features. When the Recon Cloud is connected to Xbox Series X|S, Xbox One, and Windows PCs in wired mode, additional features including Superhuman Hearing to hear enemy players before they see you, EQ Presets to personalize sound, controls for Game & Chat Balance to find just the right mix, and Mic Monitoring to ensure no more yelling at others – all come into play.
The complete list of Recon Cloud Controller features includes:
Designed for Xbox & Cloud Gaming: Equipped with a detachable 10ft./3m braided cable for using in wired mode with Xbox Series X|S, Xbox One & Windows PCs, or flip the input switch to play wirelessly on Android 8.0+ devices and Windows PCs.
Complimentary Xbox Game Pass Ultimate: A one-month free subscription to Xbox Game Pass Ultimate gives access to an expansive library of games.
Long-Lasting Wireless Battery: Play mobile games for days with a 30-hour rechargeable battery, plus the controller fully recharges in just 2.5 hours.
Bluetooth Connectivity: Connect to Android 8.0+ mobile devices as well as compatible Windows PCs using low-latency Bluetooth technology.
Built for Cloud Gaming: Go beyond the Xbox Game Pass library on mobile, and play controller-supported games on GeForce Now, Stadia, Steam Link, and more.
Responsive Controls: Play in confidence with textured triggers and bumpers, an accurate 8-way D-pad, and smooth thumbstick movement.
Ergonomic Cooling Grips: Micro-cooling channels and a comfortable shape keep hands cool and dry while reducing fatigue over long gaming sessions.
Pro-Aim Focus Mode: One of two mappable buttons, Pro-Aim tunes thumbstick sensitivity for enhanced long-range accuracy.
Two Mappable Quick-Action Buttons: Customize your gaming experience with two mappable buttons, allowing up to four different switchable profiles.
Android Mobile Companion App: Make on-the-go adjustments to control performance, check battery status, and discover new compatible games.
Superhuman Hearing*: From quiet footsteps sneaking up, to enemy weapon reloads, Turtle Beach’s exclusive Superhuman Hearing sound setting lets gamers hear every detail for the ultimate gaming audio advantage.
Turtle Beach Signature Presets*: Customize game audio with four audio EQ presets: Signature Sound, Bass Boost, Bass & Treble Boost, and Vocal Boost.
Immersive Vibration Feedback*: Dual rumble motors in the handles and triggers offer enhanced feedback for ultra-realistic next-gen gameplay.
3.5mm Headset Connection*: Take advantage of proven Turtle Beach audio enhancements by plugging in any 3.5mm connected headset.
Mic Monitoring*: Hear and adjust the volume of your own voice to avoid shouting while chatting.
Game & Chat Mix*: Conveniently located game & chat mix controls.
About Turtle Beach Corporation
Turtle Beach Corporation (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing high-quality, comfort-driven headsets for all gamers. Innovation, first-to-market features, a broad range of products for every type of gamer, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. In 2021, Turtle Beach expanded the best-selling brand beyond headsets and successfully launched the first of its groundbreaking game controllers and gaming simulation accessories. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals, and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.
Confluent | October 06, 2022
Confluent, Inc. (NASDAQ: CFLT), the data streaming pioneer, announced Stream Designer, a visual interface that enables developers to build and deploy streaming data pipelines in minutes. This point-and-click visual builder is a major advancement toward democratizing data streams so they are accessible to developers beyond specialized Apache Kafka experts. With more teams able to rapidly build and iterate on streaming pipelines, organizations can quickly connect more data throughout their business for agile development and better, faster, in-the-moment decision making.We are in the middle of a major technological shift, where data streaming is making real time the new normal, enabling new business models, better customer experiences, and more efficient operations, said Jay Kreps, Cofounder and CEO, Confluent. With Stream Designer we want to democratize this movement towards data streaming and make real time the default for all data flow in an organization.
In the streaming era, data streaming is the default mode of data operations for successful modern businesses. The streaming technologies that were once at the edges have become core to critical business functions. This shift is fueled by the growing demand to deliver data instantaneously and scalably across a full range of customer experiences and business operations. Traditional batch processing can no longer keep pace with the growing number of use cases that depend on sub-millisecond updates across an ever-expansive set of data sources.
Organizations are seeking ways to accelerate their data streaming initiatives as more of their business is operating in real time. Kafka is the de facto standard for data streaming, as it enables over 80% of Fortune 100 companies to reliably handle large volumes and varieties of data in real time. However, building streaming data pipelines on open-source Kafka requires large teams of highly specialized engineering talent and time-consuming development spread across multiple tools. This puts pervasive data streaming out of reach for many organizations and leaves existing legacy pipelines clogged with stale and outdated data.
“A rising number of organizations are realizing streaming data is imperative to achieving innovation and maintaining a healthy business, Businesses need to add more streaming use cases, but the lack of developer talent and increasing technical debt stand in the way. Visual interfaces, like Stream Designer, are key advancements to overcoming these challenges and make it easier to develop data pipelines for existing teams and the next generation of developers.”
-Amy Machado, Research Manager, Streaming Data Pipeline, IDC
Stream Designer: The First Visual Interface for Rapidly Building Streaming Data Pipelines Natively on Kafka
Data streaming is quickly becoming the central nervous system of our infrastructure as it powers real-time customer experiences across our 12 countries of operations,” said Enes Hoxha, Enterprise Architect, Raiffeisen Bank International. “Stream Designer’s low-code, visual interface will enable more developers, across our entire organization, to leverage data in motion. With a unified, end-to-end view of our streaming data pipelines, it will improve our developer productivity by making real-time applications, pipeline development, and troubleshooting much easier.
Stream Designer provides developers a flexible point-and-click canvas to build pipelines in minutes and describe data flows and business logic easily within the Confluent Cloud UI. It takes a developer-centric approach, where users with different skills and needs can seamlessly switch between the UI, a code editor, and command-line interface to declaratively build data flow logic at top speed. It brings developer-oriented practices to pipelines, making it easier for developers new to Kafka to scale data streaming projects faster.
With Stream Designer, organizations can:
Boost developer productivity: Instead of spending days or months managing individual components on open source Kafka, developers can build pipelines with the complete Kafka ecosystem accessible in one visual interface. They can build, iterate and test before deploying into production in a modular fashion, keeping with popular agile development methodologies. There’s no longer a need to work across multiple discrete components, like Kafka Streams and Kafka Connect, that each require their own boilerplate code.
Unlock a unified end-to-end view: After building a pipeline, the next challenge is maintaining and updating it over its lifecycle as business requirements change and tech stacks evolve. Stream Designer provides a unified, end-to-end view to easily observe, edit, and manage pipelines and keep them up to date.
Accelerate development of real-time applications: Pipelines built on Stream Designer can be exported as SQL source code for sharing with other teams, deploying to another environment, or fitting into existing CI/CD workflows. Stream Designer allows multiple users to edit and work on the same pipeline live, enabling seamless collaboration and knowledge transfer.
Connect with Confluent at Current to learn more!
See Stream Designer in action at Current. Today, October 4 at 10:00 am CT, Confluent CEO and Cofounder Jay Kreps takes the stage to talk about the data streaming category in the keynote “Welcome to the Streaming Era.” And, on October 5 at 10:00 am CT tune into the mainstage for a deep dive into the product. Register now to see it virtually. Live demos will be given for in-person attendees at the Confluent booth.
Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital front-end customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit www.confluent.io.