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Digital Turbine and Apptopia Release Their Brand Insights Report

Digital Turbine | March 10, 2023 | Read time : 02:07 min

Digital Turbine

Digital Turbine, an independent mobile growth platform, and Apptopia released the 2023 Q1 BRAG (Brand Relative App Growth) Brand Insights Report, a part of ongoing report series. This report provides brand-oriented mobile growth insights for CMOs and UA Marketers.

The report reveals new intelligence based on consumer sentiments for brand mobile apps across five categories; travel, social media, shopping, streaming audio, and streaming video. It empowers UA Managers and CMOs with new insights for mobile growth, which the leading brands undertake. The first BRAG index got released in 2020, and the subsequent reports continued to research the relationship of brand equity with mobile growth. The report analyzed Metrics like Brand Love, Brand Power and Love Compass. Brand Love is the strength of favorable opinions for brands, and Brand Power measures a brand's influence on consumer interest in installing their application. Love Compass scaled the change in user opinion; several users' responses improved or deteriorated in the last 90 days.

The leaders for each metric across the five categories in the report are as follows:

  • Brand Love: Netflix, Amazon, Amazon Music, Life360, and Marriott Bonvoy
  • Brand Power: Prime Video, Amazon Music, Amazon, TripAdvisor and Messenger
  • Love Compass: Paramount+, Fetch, BeReal, TouchTunes, and Marriott Bonvoy

CMO at Digital Turbine, Gregory Wester said, "Not all marketing investments immediately impact mobile growth." He added, "That said, our past BRAG analysis has shown the direct correlation between an increase in brand strength and success in mobile growth. The brands we measured outperformed in terms of Love, Power, and Compass, and are primed for outsized mobile growth. Next quarter, we'll find out who executed against their potential. Equally important, BRAG will reveal who outperformed without coveted brand metrics."

(Source – Cision PR Newswire)

About Digital Turbine

Headquartered in Austin, Texas, Digital Turbine, an advertising services provider, specializes in mobile content and applications, mobile games, mobile value-added services, application management solutions, device management, on-device portals, UI development (web & mobile), mobile payment, mobile commerce, music streaming, and eBooks. It has connected advertisers, content publishers, carriers and OEMs since 2011. It integrates a full ad stack with proprietary technology into different devices through wireless operators and OEMs. As a result, it optimizes advertising and monetization at its optimal limit. In addition, it innovates and influences companies' advertising strategies with valuable insights and data.

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