TECHNOLOGIES, BUSINESS
Ranker | February 03, 2023
On February 2, 2023, Ranker and its platform Ranker Insights, powered by over 1.3 billion fan votes, began collaborating with AdTech and Data Platform companies to provide entertainment brands and their agencies with a layer of connectivity for their CTV advertising.
In a media environment that is becoming increasingly fragmented, targeted advertising has become significantly more challenging. Ranker Insights offers solutions to inherent problems media companies face when attempting to boost ad dollar effectiveness. While programmatic ad spending in CTV revenue continues to rise and provides some effective routes for entertainment brands to target audiences, no ideal data source for show-level targeting is currently available.
Demographic-based segments are too unfocused for today's entertainment consumer's staggering number of options. Social listening data is incomplete and increasingly used only within platforms, while obtaining and targeting consumers with viewership data is becoming more challenging. Consumption data is flawed due to multiple users in a household, and viewing does not indicate liking when it comes to TV.
Ranker Insights uses fan sentiment from millions of US voters to address these issues. Its data is anonymous and unaffected by privacy laws. Post-consumption data drives votes on the platform, indicating whether the response was positive or negative. The platform includes fans of over 10,000 titles from all major OTT services and networks and builds a ‘Lifetime’ taste history for the consumers.
The solution helps brands extend campaigns by reaching unexpected audiences with strong affinities and hard-to-reach premium SVOD audiences of original series. In this emerging market, fan data is essential because content providers keep viewership data in-house. This data can be used alone or supplemented with other sources and solves entertainment advertiser and agency pain points regardless of the use case.
About Ranker
Based in Los Angeles, California, Ranker is the leader in fan-powered rankings. Ranker Insights, powered by over 1 billion votes, provides marketers, studios, and platforms with personalized consumer recommendations and audience insights using psychographic correlation data. In addition, Watchworthy, launched by the company in 2020, provides statistically relevant, crowdsourced TV recommendations to consumers. The firm is on Deloitte's 2019 Technology Fast 500, Built In LA's Top 50 Mid-Sized Companies To Work For in 2020 and 2021, and Fast Company's World's Most Innovative Companies for 2021 lists
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TECHNOLOGIES,MEDIA AND BROADCASTING
Cosm | January 12, 2023
On January 10, 2023, Cosm, a significant immersive media and technology producer, acquired C360 judiciously to power immersive experiences.
C360, established in Pittsburgh (Pennsylvania), delivers immersive video solutions to major broadcasters, digital partners, sports media firms, leagues, and multiple government agencies and initiatives.
Cosm was the lead investor in C360 in early 2022 when the company effectively raised funding to broaden its capabilities with major leagues, teams, and broadcasters and activate its technology in arenas, stadiums, and significant sporting events worldwide. Since Cosm's investment, the two companies have discovered more growth potential with broadcast and league partners and will continue to leverage related technological resources.
Jeb Terry, CEO and President at Cosm, said, "We invested in C360 last year to fuel its growth and, over the past twelve months, recognized the incredible opportunity for us to go further, together." He further added, “We have validated Cosm's best-in-class tech stack with our history of innovation, recent R&D developments, and well-defined roadmap. Now, with C360 as part of our team, our capabilities become even more formidable in the immersive and linear production space. This acquisition reinforces our commitment to our broadcast partners and the value-add approach we take to deal making. It is a testament to our aligned visions of redefining the way the world experiences content and bridging the gap between the experience economy and immersive technologies."
Source: PRNewswire
C360's software and technology will add complementary elements to Cosm's sequential offering by capturing content in-house for its completely immersive venues, including its recently announced venues in Los Angeles as well as Dallas, and clients and partners in sports, entertainment, science and education, parks and attractions, and other industries.
About Cosm
Cosm is a multinational technology company that creates end-to-end immersive experience solutions. It is transforming the way the world consumes content. With 75 years of experience, the enterprise delivers the world's most immersive experiences with unique technology and state-of-the-art venues that flawlessly blend virtual and physical realities, redefining the realm of possibility. The company offers a full-stack experience solution, which involves physical design, engineering, and manufacturing, in addition to the software, display engine, and content requirements for delivering immersive experiences at scale. Its technology allows people to enjoy entertainment in innovative ways in three primary markets, i.e., sports and entertainment, science and education, and parks and attractions.
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BUSINESS
Entravision | February 21, 2023
Entravision, an advertising, media, and technology solutions provider, has recently launched its new solution Entravision Plus, enhancing the local Hispanic reach of companies through connected TV, CTV, and over-the-top OTT, streaming. It leverages performance-based data insights from Spanish-language publishers to optimize digital advertising outcomes.
It has added Entravision Plus to its full suite of digital solutions for OTT, CTV, digital audio ads, display ads, SEM, digital out-of-home, Facebook, Instagram, TikTok, YouTube Ads, Branded Content and Email Marketing, along with its television and radio services. It was found that about 90% of Hispanic consumers stream video on smart devices. This data is approximately 10% more than the video streaming behavior of non-Hispanic consumers. Additionally, on average, the Hispanic consumer spends about 26 hours per month on online video-watch. This states that they spend approximately seven hours more watching videos online than U.S. consumers on average. These statistics show that the rising Latino local household consumers can be targeted and reached through television advertising and Entravision Plus online video products.
General Manager of Entravision US Digital, Jessica Martinez, said, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.” She added, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.”
(Source – Business Wire)
About Entravision
Headquartered in Santa Monica, California, Entravision, an advertising company, provides solutions for digital marketing, social commerce, CTV, application performance, audio programmatic services, Latam, VAS, user acquisition, growth, marketing automation, local marketing, content marketing, data services, mobile advertising and marketing, and media networking. It has been connecting advertising brands with consumers through media, ad tech, commerce and advertising solutions on different platforms and publishers. It partners with companies like TelevisaUnivision, LinkedIn, Spotify, Twitter, Facebook, TikTok and Grab for sales operations and financial and commercial services.
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