Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Spotlight

Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs.

Spotlight

Maple Leaf Sports & Entertainment (MLSE) one of the world's premier sports and entertainment companies, owns the Toronto Maple Leafs.

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MEDIA AND BROADCASTING

Publica to Provide CTV Unified Auction Solution for Atresmedia, the Leading Broadcaster in Spain

Publica, | September 17, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (Nasdaq: IAS), announced a partnership with Atresmedia, enabling the Spanish media group to run a unified auction for their premium streaming advertising inventory. As a demand agnostic CTV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a programmatic unified auction between multiple SSPs and direct campaigns.CTV continues to grow in importance in a highly fragmented media ecosystem. In 2021, eMarketer projected that U.S. advertisers spent USD$14.4bn (£11.52bn) on CTV, an increase of 60% compared to 2020, with ad spending projected to surpass USD$30bn (£24bn) by 2025. Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first or last slot within ad pods – much like standard TV commercial breaks. Key Publica technology features that Atresmedia has implemented include: Unified Auction — Enables Atresmedia to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Atresmedia is also using the Publica 'Live Logs' feature to gain real time transparency into programmatic auctions in order to optimize yield and troubleshoot connections faster than ever before. Advanced Ad Pod Decisioning — Gives Atresmedia the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Publica has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming platforms via the introduction of OpenRTB 2.6, and also ads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Atresmedia can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. Rocío Robles, Operations Director of Atresmedia Publicidad said, "With this integration with Publica, we are now able to make our inventory visible globally and access new budgets while offering brands premium Video AVOD and CTV inventory in a controlled and protected environment. It allows the necessary transparency for marketers as well as a great advertising experience for our users." "We are thrilled to collaborate with Atresmedia and help maximize their CTV ad revenues, Leveraging Publica's Unified Auction for CTV, Atresmedia can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences." Ben Antier, CEO & CO-Founder of Publica. -Ben Antier, Co-Founder and CEO, Publica About Atresmedia Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, radio, internet, cinema, production for third parties and training, etc.-. through its flagship brands: Antena 3, laSexta, Onda Cero, Europa FM.... In this way, Atresmedia has developed their strategy in different divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega, Atreseries and the Atresplayer and Atresplayer Premium platforms), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad, Smartlcip and H2H (dedicated to advertising and commercial exploitation), Atresmedia Diversificación (activities and businesses not dependent on advertising) and Buendía Estudios, a producer of audiovisual content in Spanish for the national and international market, 50% owned by Atresmedia and Telefónica. About Publica Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and streaming apps. Headquartered in New York, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, Server-Side Ad Insertion (SSAI), ContextualManagement, Ad Quality Management and Measurement and Verification. Publica serves over 6 billion ads on CTV every month, delivering quality ad experiences for Samsung, MLB, Paramount, Crunchyroll, E. W. Scripps, Fox, IGN, Philo, XUMO, and more. For more information, visit https://getpublica.com/

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BUSINESS

HCLTech to Supercharge New York Giants and New York Jets Fan Experiences as New Cornerstone Partner of MetLife Stadium

HCLTech | September 27, 2022

HCLTech, a leading global technology company, announced it has been named an Official Cornerstone Partner of MetLife Stadium and the official digital transformation partner of the New York Giants, New York Jets and MetLife Stadium – enriching what it means to be a fan in the digital age. This supports the company’s focus and new brand positioning: Supercharging ProgressTM, which was unveiled today.The agreement with HCLTech is built on a shared vision to make MetLife Stadium the most technologically advanced venue in the U.S. while providing enhanced guest experiences from the sidelines to the stands. Through this partnership, MetLife Stadium, the Giants and Jets can benefit from HCLTech’s deep experience in platform-driven business transformation, supported by market-leading capabilities to supercharge adoption of best-in-class technology advancements year-round. The new partnership will elevate and unify seamless experiences for guests both inside and outside the stadium, building deeper connections and memorable brand moments before, during and after game days through immersive, real-time digital engagement. Fostering digital transformation and advancement is a critical component of our mission to supercharge progress, said C Vijayakumar, CEO & Managing Director, HCLTech. “Our partnership with MetLife Stadium, alongside the Jets and Giants, represents an incredible opportunity for HCLTech to help them reimagine fan engagement and create digital experiences on a massive scale. Taking on the role of official digital transformation partner for MetLife Stadium, we are excited to enable MetLife Stadium to execute on their mission and look forward to driving a sports and entertainment experience for the digital age. Creating a memorable, positive experience for everyone who comes to MetLife Stadium is a critical part of our mission,” said Ron VanDeVeen, President and CEO of MetLife Stadium. “HCLTech brings a deep level of knowledge and understanding when it comes to building an effective digital experience. In selecting a technology partner, HCLTech was a clear choice for us to help MetLife Stadium stand out as a leader in fan experience well into the future. “We are excited to welcome HCLTech as an Official Cornerstone Partner of MetLife Stadium, Enhancing the fan experience is a top priority. Our partnership with HCLTech will allow us to further develop and leverage innovative engagement opportunities at every event.” -John Mara, President and CEO of the New York Giants. MetLife Stadium has been a leader in its use of technology since opening in 2010," said Hymie Elhai, President of the New York Jets. "Partnering with HCLTech affords us the opportunity to tap into the company's vast technological expertise and recreate what it means to be a fan at MetLife Stadium as we navigate through the digital age. The sports and entertainment sectors are representative of the modern digital experience economy: multi-sensory, context-aware and with the most omnichannel-engaged and diverse consumers. Since its first sports partnership in 2015, HCLTech has driven the digital transformation for iconic brands in soccer, ocean sailing and cricket – keeping fans at the center and bringing millions closer to the sporting organizations they love. The U.S. contributes more than 60% to HCLTech’s global revenue of $11.8 billion. This partnership will allow the company to further demonstrate its commitment to the U.S. market as a technology services and products leader with a large base of Fortune 500 companies -- and as an employer of choice, with more than 22,000 employees across the U.S. Excel Sports Management's properties division oversaw the sponsorship search for the New York Giants, New York Jets, and MetLife Stadium. About MetLife Stadium MetLife Stadium, located in East Rutherford, NJ, is the home of the New York Jets and New York Giants and is one of the largest stadiums in the NFL with a capacity of 82,500. MetLife Stadium will serve as a host venue for FIFA World Cup 2026. Since opening in 2010, the venue has hosted over 500 major events and 2,500 special events. Event highlights include the first outdoor, cold-weather Super Bowl XLVIII, WrestleMania 29 and 35, the Copa America Centenario Final, the 2021 Army-Navy Game, and many concerts, college football games, and international soccer matches. MetLife Stadium has been named “Highest Grossing Stadium of the Year” 9 times by Billboard and “2017 Venue of the Year” by StadiumBusiness. In 2021, MetLife Stadium became the first NFL Stadium to join the UN Framework Convention on Climate Change's Sports for Climate Action Framework, which aims to achieve global greenhouse gas (GHG) emissions reductions goals. For more information, visit metlifestadium.com. About the New York Football Giants A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. The Giants have won eight championships: 1927, 1934, 1938, 1956, 1986, 1990, 2007 and 2011. After twice winning two titles in five years, the Giants are the only NFL franchise with Super Bowl victories in four consecutive decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 98th season of play this fall. For more information, visit giants.com. About the New York Jets The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969 – a victory many believe led to the 1970 merger of the AFL and NFL that set the foundation for today’s league. The organization takes great pride in a long-standing, year-round commitment to their community by implementing impactful programs that will positively influence the lives of young men and women in the tri-state area, particularly in disadvantaged communities. New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey. For more information, visit newyorkjets.com. About HCLTech HCLTech is a global technology company, home to 211,000+ people across 52 countries, delivering industry-leading capabilities centered around digital, engineering and cloud, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending June 2022 totaled $11.8 billion. To learn how we can supercharge progress for you, visit hcltech.com.

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PRODUCTS, TECHNOLOGIES, SOLUTIONS

Reach for the Cloud – Turtle Beach’s Designed for Xbox Recon Cloud Hybrid Controller Is Now Available

Turtle Beach Corporation | October 18, 2022

Leading gaming accessory maker Turtle Beach Corporation (Nasdaq: HEAR) announced the global availability of its Recon™ Cloud Hybrid Controller. The Recon Cloud controller is Turtle Beach’s first foray into the mobile gaming controller category and another significant addition to the brand’s growing and widely acclaimed controller lineup, which includes the Recon Controller and REACT-R Controller. The Designed for Xbox Recon Cloud Hybrid Controller is for mobile gamers playing on compatible Android devices, on Xbox Series X|S, Xbox One, and Windows PCs. The Recon Cloud controller connects to Android 8.0+ devices and compatible Windows PCs using low-latency Bluetooth®, and it has a massive 30+ hour battery life with quick, play-and-charge capability for all-day gaming when on-the-go. At home, gamers can connect the Recon Cloud to their Xbox console or Windows PC with its 10-foot braided USB cable and access to a suite of exclusive Turtle Beach audio features like Superhuman Hearing®, custom audio presets and more for the ultimate audio advantage. The Recon Cloud Hybrid Controller comes in Blue Magma or Black and is available now at www.turtlebeach.com and participating retailers worldwide for $99.99 MSRP. “Both gamer and critic response to our Recon and REACT-R controllers has been unquestionably bullish, and the Cloud Controller gives Xbox and mobile gamers the same award-winning Turtle Beach controls for both the worlds they love to play in, While the Recon Cloud is the first of our expanded lineup of mobile controllers launching this year, we have additional new products designed for iOS and other platforms coming soon.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation The Recon Cloud Hybrid Controller combines the best of both worlds for mobile gamers on Xbox and PC. Gamers can play longer and in total comfort thanks to the Recon Cloud’s ergonomic shape and cooling grips. The Recon Cloud’s adjustable phone clip securely mounts all compatible Android phones – nearly any sized phone, even in its case – above the controller. When the Recon Cloud’s phone clip is detached, it can be used as a convenient tabletop stand. Of course, it wouldn’t be a Turtle Beach controller without the best-selling gaming headset brand’s exclusive signature audio features. When the Recon Cloud is connected to Xbox Series X|S, Xbox One, and Windows PCs in wired mode, additional features including Superhuman Hearing to hear enemy players before they see you, EQ Presets to personalize sound, controls for Game & Chat Balance to find just the right mix, and Mic Monitoring to ensure no more yelling at others – all come into play. The complete list of Recon Cloud Controller features includes: Designed for Xbox & Cloud Gaming: Equipped with a detachable 10ft./3m braided cable for using in wired mode with Xbox Series X|S, Xbox One & Windows PCs, or flip the input switch to play wirelessly on Android 8.0+ devices and Windows PCs. Complimentary Xbox Game Pass Ultimate: A one-month free subscription to Xbox Game Pass Ultimate gives access to an expansive library of games. Long-Lasting Wireless Battery: Play mobile games for days with a 30-hour rechargeable battery, plus the controller fully recharges in just 2.5 hours. Bluetooth Connectivity: Connect to Android 8.0+ mobile devices as well as compatible Windows PCs using low-latency Bluetooth technology. Built for Cloud Gaming: Go beyond the Xbox Game Pass library on mobile, and play controller-supported games on GeForce Now, Stadia, Steam Link, and more. Responsive Controls: Play in confidence with textured triggers and bumpers, an accurate 8-way D-pad, and smooth thumbstick movement. Ergonomic Cooling Grips: Micro-cooling channels and a comfortable shape keep hands cool and dry while reducing fatigue over long gaming sessions. Pro-Aim Focus Mode: One of two mappable buttons, Pro-Aim tunes thumbstick sensitivity for enhanced long-range accuracy. Two Mappable Quick-Action Buttons: Customize your gaming experience with two mappable buttons, allowing up to four different switchable profiles. Android Mobile Companion App: Make on-the-go adjustments to control performance, check battery status, and discover new compatible games. Superhuman Hearing*: From quiet footsteps sneaking up, to enemy weapon reloads, Turtle Beach’s exclusive Superhuman Hearing sound setting lets gamers hear every detail for the ultimate gaming audio advantage. Turtle Beach Signature Presets*: Customize game audio with four audio EQ presets: Signature Sound, Bass Boost, Bass & Treble Boost, and Vocal Boost. Immersive Vibration Feedback*: Dual rumble motors in the handles and triggers offer enhanced feedback for ultra-realistic next-gen gameplay. 3.5mm Headset Connection*: Take advantage of proven Turtle Beach audio enhancements by plugging in any 3.5mm connected headset. Mic Monitoring*: Hear and adjust the volume of your own voice to avoid shouting while chatting. Game & Chat Mix*: Conveniently located game & chat mix controls. About Turtle Beach Corporation Turtle Beach Corporation (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing high-quality, comfort-driven headsets for all gamers. Innovation, first-to-market features, a broad range of products for every type of gamer, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. In 2021, Turtle Beach expanded the best-selling brand beyond headsets and successfully launched the first of its groundbreaking game controllers and gaming simulation accessories. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals, and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

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