Xsolla | September 21, 2023
Xsolla, a global video game commerce company, has announced a new online destination called Xsolla Mall. This platform allows video games to host multiple landing pages where players can access exclusive in-game items, game discounts, and premium experiences directly from developers and publishers or via campaigns with content creators and payment providers.
Developers can showcase and monetize content from their games on a specific branded landing page within the platform, even the entirety of a game. There is already a growing library of cloud games accessible through the Xsolla Mall, supported by the Xsolla Cloud Gaming solution. Xsolla Mall also merges video game content and the convenience of multiple local payment methods with the power of content creators and influencers into one cost-effective platform, providing a wide range of generating incremental revenue for games.
Xsolla Mall provides developers and publishers with a new distribution channel, reducing overall customer acquisition and retention costs, growing brand awareness, increasing player engagement, and generating more profit for their business.
"Xsolla Mall unlocks a new direct-to-consumer distribution channel for delivering games and in-game content on the web," said Chris Hewish, CEO of Xsolla. "We aim to help developers tackle current market challenges like the high cost of acquiring and retaining players, high distribution fees, and increasing the number of paying players so they can earn and keep more of the profits from the sale of their games and in-game content. Xsolla Mall perfectly aligns with our mission to bolster the gaming community by providing developers, influencers, and players with a safe, practical, and engaging platform."
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
Media and Broadcasting
Kaltura | September 12, 2023
Kaltura, the Video Experience Cloud, announced today that leading French multiservice provider Bouygues Telecom, with over 4.8 million subscribers, has unveiled its selection of Kaltura’s technology to power its next-generation IPTV and OTT digital TV service.
Bouygues Telecom chose Kaltura’s proven Cloud TV technology as the foundation for its TV service. The next-generation TV service will be powered by Kaltura’s cloud-based TV Platform providing content, service, subscriber, household, and offer management. Bouygues Telecom is set to migrate its existing TV service from an on-prem deployment to a cloud-based operation. This move will enable the next-generation TV service to leverage the agility and interactivity of the cloud alongside broadcast-grade scalability and resilience, while also reducing service complexity and costs.
“We are thrilled to have been selected as the vendor of choice by Bouygues Telecom, a truly premium service provider,” said Shuki Eytan, General Manager Media & Telecom at Kaltura. “By embracing today’s Cloud TV, which combines the best of IPTV and OTT, telcos can embark on the digital transformation that enables them to provide leading-edge offerings. We very much look forward to finish implementing and launching an advanced, next-generation TV platform to Bouygues Telecom that enables the operator to successfully pursue its TV content strategy, and to deliver a next-level entertainment offering to France’s consumers and partners.”
Bouygues Telecom relies on CommScope’s telecommunications expertise to integrate and roll out the project to Bouygues Telecom. "We're delighted to be working together with Kaltura to deliver a leading-edge technology platform that will help Bouygues Telecom provide an advanced next-gen video entertainment service to subscribers," said Ray Bontempi, VP, Product Management ANS at CommScope.
Kaltura's TV platform will support Bouygues Telecom in its TV content and services strategy. The operator will be able to offer its subscribers an advanced service that brings together popular multimedia content from its partners, seamlessly combining the operator's own content with multiple third-party services to create a customer-centric offering that is both compelling and personalised.
Jean Paul ARZEL, Chief Technical Officer at Bouygues Telecom said: “We are developing our next-generation TV service to offer an attractive and best-in-class experience, providing agility and efficiency to integrate new services, with systems and functionalities that are always up-to-date.”
Moving traditional on-premise functions and infrastructure to the cloud enables the operator to be more flexible, to adapt, and to embrace media evolution, while optimizing network and other resource management. Bouygues Telecom joins operators around the globe that have turned to Kaltura, with its extensive Cloud TV know-how and array of state-of-the-art solutions, to help with their super-aggregation journey.
Kaltura’s mission is to power any video experience for any organization. Our Video Experience Cloud offers live, real-time, and on-demand video products for enterprises of all industries, as well as specialized industry solutions, currently for educational institutions and for media and telecom companies. Underlying our products and solutions is a broad set of Media Services that are also used by other cloud platforms and companies to power video experiences and workflows for their own products. Kaltura’s Video Experience Cloud is used by leading brands reaching millions of users, at home, at school and at work, for events, communication, collaboration, training, marketing, sales, customer care, teaching, learning, and entertainment experiences.
Media and Broadcasting
Business Wire | October 10, 2023
Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO), today announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest.
Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests.
“Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay," said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.”
“From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.”
Build your army: Merge and level-up your troops to grow and upgrade your units;
Dominate your enemy: Lead your army into epic, massive battles where strategy and power win the day;
Save the kingdom: Reclaim lost land where you can train, interact with your troops, and farm resources for further expansion;
Strategize your victory: Master deck building strategies to create the strongest army for varied foes;
Game Modes: Campaign and Player vs. Player.
Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia.
About Take-Two Interactive Software, Inc
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops, operates, and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.