Wilson Sonsini | March 20, 2023
Wilson Sonsini Goodrich & Rosati’s Electronic Gaming Group (EGG) is excited to announce the launch of a series of initiatives to increase its support of the game industry:
NEST – A suite of legal resources tailored to accelerate gaming start-ups through the critical early stages of their life cycles
The Scramble – A yearly publication featuring legal news from the front lines of gaming and providing legal insights
Electronic Gaming Group Hub A hub for all things gaming, including a complimentary legal roadmap for early-stage companies, podcasts and insights from Wilson Sonsini’s gaming experts, information about the NEST program, and much more
NEST Start-Up Program
Starting today, early-stage gaming companies can apply to be part of the first NEST cohort. Those accepted will receive special pricing for some of the most critical legal services gaming start-ups require to launch their business, build their teams, and raise capital. Participants will also receive access to Wilson Sonsini’s gaming sector specialists, who will provide coaching and pitch training, facilitate exposure to investors, and deliver a start-up 101 lecture series to kick off admission into NEST.
Get your copy of Wilson Sonsini’s first edition of The Scramble and learn about the gaming industry’s hottest legal news from the past year. Find out the sectors being funded, the state of intellectual property in gaming, statistics on past trends, and what EGG is looking forward to in 2023. The Scramble also features a collection of EGG’s industry-leading publications from the last year.
Electronic Gaming Group (EGG) Website
Wilson Sonsini is launching its brand-new Electronic Gaming Group website to act as a hub of resource tools to support developers, investors, publishers, and others in the gaming industry as they build the next generation of market-leading gaming experiences. In addition to learning more about NEST and downloading The Scramble, users can acquire a complimentary legal services roadmap outlining key needs for early-stage companies in the gaming industry. Users can also tune in to EGG podcasts featuring Wilson Sonsini’s gaming legal specialists. Series I of the EGG podcasts is live and covers hot topics for gaming start-ups, from intellectual property to open-source software, antitrust to NFTs.
EGG at the Game Developers Conference (GDC)
Wilson Sonsini is excited to be back in person at the Game Developers Conference in San Francisco from March 20-24. Wilson Sonsini is sponsoring the MIX’s Game Developers Showcase on March 20, where attorneys will be available to answer questions about NEST and the rest of EGG’s gaming initiatives. Wilson Sonsini attorneys John McGaraghan and Andrew Poling will be presenting at the prestigious Open Source Game Development Summit on March 21.
About Wilson Sonsini’s Electronic Gaming Group (EGG)
Wilson Sonsini has advised hundreds of clients throughout the digital gaming sector and is currently the No. 1 law firm for company-side gaming deals. Wilson Sonsini’s Electronic Gaming Group is comprised of attorneys with deep experience in the gaming industry, including former game fund executives, business development leads at gaming giants, and founders of their own gaming start-ups. Through EGG, clients can gain access to a global network of investors and industry relationships, practical advisors, and top-tier resources to scale through all stages of their business’s life cycle.
About Wilson Sonsini
For more than 60 years, Wilson Sonsini has offered a broad range of legal services, focused on solving challenges faced by the management and boards of directors of business enterprises. The firm is nationally recognized as a leading provider to growing and established clients seeking legal counsel to complete sophisticated corporate and technology transactions; manage governance and enterprise-scale matters; assist with intellectual property development, protection, and IP-driven transactions; represent them in contested disputes; and/or advise them on antitrust or other regulatory matters. With deep roots in Silicon Valley, Wilson Sonsini has 19 offices in technology and business hubs worldwide.
Ranker | February 03, 2023
On February 2, 2023, Ranker and its platform Ranker Insights, powered by over 1.3 billion fan votes, began collaborating with AdTech and Data Platform companies to provide entertainment brands and their agencies with a layer of connectivity for their CTV advertising.
In a media environment that is becoming increasingly fragmented, targeted advertising has become significantly more challenging. Ranker Insights offers solutions to inherent problems media companies face when attempting to boost ad dollar effectiveness. While programmatic ad spending in CTV revenue continues to rise and provides some effective routes for entertainment brands to target audiences, no ideal data source for show-level targeting is currently available.
Demographic-based segments are too unfocused for today's entertainment consumer's staggering number of options. Social listening data is incomplete and increasingly used only within platforms, while obtaining and targeting consumers with viewership data is becoming more challenging. Consumption data is flawed due to multiple users in a household, and viewing does not indicate liking when it comes to TV.
Ranker Insights uses fan sentiment from millions of US voters to address these issues. Its data is anonymous and unaffected by privacy laws. Post-consumption data drives votes on the platform, indicating whether the response was positive or negative. The platform includes fans of over 10,000 titles from all major OTT services and networks and builds a ‘Lifetime’ taste history for the consumers.
The solution helps brands extend campaigns by reaching unexpected audiences with strong affinities and hard-to-reach premium SVOD audiences of original series. In this emerging market, fan data is essential because content providers keep viewership data in-house. This data can be used alone or supplemented with other sources and solves entertainment advertiser and agency pain points regardless of the use case.
Based in Los Angeles, California, Ranker is the leader in fan-powered rankings. Ranker Insights, powered by over 1 billion votes, provides marketers, studios, and platforms with personalized consumer recommendations and audience insights using psychographic correlation data. In addition, Watchworthy, launched by the company in 2020, provides statistically relevant, crowdsourced TV recommendations to consumers. The firm is on Deloitte's 2019 Technology Fast 500, Built In LA's Top 50 Mid-Sized Companies To Work For in 2020 and 2021, and Fast Company's World's Most Innovative Companies for 2021 lists
Patron Technology | January 17, 2023
Patron Technology, a major technology platform for the live entertainment industry, has expanded its client-focused capabilities by acquiring Fan Interactive Marketing, a leader in fan engagement and data-informed marketing solutions for over a decade.
This acquisition brings two industry leaders together to strengthen an already-effective toolkit, allowing live entertainment companies to connect with their fans in new and exciting ways. Patron Technology's all-inclusive solution for their clients' ticketing, marketing, and fan engagement needs will be augmented by Fan Interactive's cutting-edge marketing solutions and extensive experience in audience development.
The combined company will continue operations under Patron Technology brand and will be led by Marc Jenkins, CEO of Patron Technology. On this, he remarked, "To further our goal of providing a complete event technology solution, we saw incredible value in acquiring the most successful marketing company in the live event space." He further adds, "The team at Fan Interactive brings not only marketing strategy and execution skills into our fold but also their expertise in data consolidation and management. Fan Interactive's offerings will help enhance our focus on supporting clients in harnessing their data to better connect with customers and grow their businesses."
(Source – PRWeb)
Getting access to Patron Technology's vast resources reinforces Fan Interactive's dedication to its existing client base. As a result, the current Fan Interactive team, including CEO Eyal Mintz and COO Joel McFadden, will stay on board to ensure a smooth transition during and after the acquisition. The deal is effective immediately, and the combined companies will continue providing services to their clients worldwide.
About Patron Technology
Based in Pittsburgh (Pennsylvania), Patron Technology is reimagining the experience of event creators by giving organizers complete control over their entire event experience. The company offers robust engagement, ticketing, mobile apps, and cashless products suited for any event, allowing organizers to transform the experience of their attendees and become pioneers in their industry. This is why, iconic brands in the attraction, convention, festival, and venue industries utilize the company's ever-evolving solutions to generate constant engagement, expand their audience base, and increase revenue.