MEDIA AND BROADCASTING

Leading Research Firm Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities

Samba TV | June 22, 2022

Leading Research Firm Frost
As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world. These capabilities include omniscreen reach and activation, depth of privacy compliant, first party data and the quality of currency grade measurement insights. The 2022 Frost Radar on Television Viewership Data Providers found Samba TV to be the leader in TV data capabilities.

“With companies in this market all having relatively large datasets, Frost & Sullivan believes that partner diversity and measurement capabilities truly separates top providers. Across 25 key attributes assessed for the 2022 Frost Radar™: Television Viewership Data, no other company in the market today provides the range of partnerships and breadth of capabilities as Samba TV,”

-Robert Cavin, Senior Consultant at Frost & Sullivan.

Frost & Sullivan’s analysis comes on the heels of Samba TV’s selection as Disney's first currency grade measurement partner earlier this year. The Disney announcement follows significant international growth and a recent unveiling of Samba TV’s first of a kind incremental reach guarantee product for advertisers, guaranteeing marketers only pay for audiences that are incremental to their linear TV buys.

Samba TV’s capabilities were evaluated against 20 metrics aligned with five core pillars in the report. These included: diversity of viewership sources; linear and streaming measurement segments; technology portfolio; use cases, including ability to deliver advertising features to its customers, such as optimization as well as reach and frequency; and privacy values. Samba TV notably outpaced Inscape, iSpot.tv, LG Ads, Nielsen, Roku, Samsung Ads, and VideoAmp across these combined metrics, according to the Frost & Sullivan analysis.


“This latest industry analysis reaffirms Samba TV’s strong positioning in the marketplace as well as our commitment to providing the best-in-class experience for our customers with unmatched measurement capabilities, The TV data and measurement world has fundamentally changed and has embraced a new multi-currency future that empowers advertisers and publishers to truly understand their audiences and the impacts of advertising on both the biggest screen in the home and across every screen in the consumer journey. This is an exciting time for the industry and for Samba TV and we look forward to continuing to help shape the future of TV measurement and advertising globally.”

-Samba TV CEO and Co-founder Ashwin Navin.

The full Frost & Sullivan report can be accessed online here. The blog post from Frost & Sullivan’s Robert Cavin can be found here.

About Samba TV
Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.

Spotlight

Here are the best VR games and experiences from Oculus Connect 5 2018. I put together a roundup of all the virtual reality content I tried at the show including the best Oculus Quest games, the best Oculus Rift games.To enter the draw to win the Oculus gift card, you must live in the US, be subscribed to the channel and put a comment below about what you're most excited about from OC5.

Spotlight

Here are the best VR games and experiences from Oculus Connect 5 2018. I put together a roundup of all the virtual reality content I tried at the show including the best Oculus Quest games, the best Oculus Rift games.To enter the draw to win the Oculus gift card, you must live in the US, be subscribed to the channel and put a comment below about what you're most excited about from OC5.

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VENDORS AND SUPPLIERS,BUSINESS

Amazon Celebrates Prime Members With New, Exclusive Offers and Experiences

Amazon Prime | July 08, 2022

Ahead of Prime’s biggest savings event exclusively for members, Prime Day on July 12-13, Amazon announced new offers and experiences exclusively for members. Starting today, Prime members in the U.S. can enjoy a free, one-year Grubhub+ membership with no food-delivery fees on eligible orders. Members can use this new perk in more than 4,000 cities with hundreds of thousands of restaurants across the country when ordering on Grubhub. Amazon is also announcing exciting, exclusive Prime member content for The Lord of the Rings: The Rings of Power. Additionally, Amazon is also unveiling exclusive deals for Prime members ahead of Thursday Night Football’s anticipated launch, as well as exclusive experiences for members at the upcoming Ultimate Crown streamers vs. gamers battle featuring MrBeast and Ninja.In anticipation of Prime Video’s most eagerly awaited new series launching on September 2, The Lord of the Rings: The Rings of Power, Prime members globally can enjoy 48-hour advance access to a never-before-seen 60-second exclusive sneak peek starting today. This week, Amazon also surprised lucky Prime members from around the world with an opportunity to attend the London Global Premiere of The Lord of the Rings: The Rings of Power in August. Ahead of the first exclusive Thursday Night Football game kicking off on Prime Video on September 15, Amazon is offering members Prime Day savings a week early. Exclusive deals range from home entertainment devices, like Fire TV smart TVs, to fan gear for members to prepare their living rooms and get ready for game day. “Being the first to watch a sneak peek of one of the most highly anticipated shows of 2022 or ordering your favorite takeout while watching a football game on a TV you snagged for a great price—that’s the promise of Prime, and there’s never been a better time to take advantage of all the membership has to offer, Prime already delivers great value for members. These new exclusive offers and experiences show how a single Prime membership unlocks a whole world of potential.” -Jamil Ghani, vice president of Amazon Prime. Whether members want to have an epic, cinematic experience streaming the new The Lord of the Rings: The Rings of Power series or order wings for their game-day parties, Prime has them covered—all within their one membership. For visual assets related to this news, visit aboutamazon.com/primeexclusives. 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Viewers can stream from the web at amazon.com or by using the Prime Video app, which is available on smartphones, tablets, set-top boxes, game consoles, or select smart TVs. The games will also stream live on Twitch and will be available on over-the-air TV stations in the two home markets of the competing teams. For all the latest information regarding Thursday Night Football on Prime Video, visit amazon.com/TNF and follow NFL on Prime on Twitter. Tune in to Ultimate Crown: MrBeast vs Ninja On July 9 between 7 p.m. and 10 p.m. EDT, Prime members around the world can tune in to Ultimate Crown on Twitch.tv/Crown and Prime Video to watch MrBeast and Ninja battle it out in League of Legends with an all-star lineup of gamers and content creators live from Las Vegas at the HyperX Arena. Prime members have a chance to attend in-person or participate in live chats to win exclusive giveaways and gifted subscriptions. For more details, visit amazon.com/crownchannel. 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TECHNOLOGIES,BUSINESS

With Investment From The Sandbox and Com2us, MetaWorld Aims to Bring Brand-New Entertainment Experiences to the Web3 Era

The Sandbox | August 10, 2022

Following a round of seed investments by The Sandbox, Com2uS, CRIT Ventures, and Formless Capital, Firefly Games CEO Michael Zhang has announced the formation of a new venture called MetaWorld Entertainment. Key partners in this new metaverse company include The Sandbox, the leading decentralized virtual gaming world and subsidiary of Animoca Brands, and Com2uS, a global multi-content platform leading the way in the blockchain gaming spaceThis announcement of MetaWorld Entertainment's formation comes at a pivotal time in the evolution of the Web3 space. Michael Zhang has described MetaWorld’s vision of Web3 as “the venue for entertainment in the new digital age. The metaverse is where audiences will play, engage, and interact with new levels of immersion, unlike anything we have seen before. Michael, who will serve MetaWorld as its CEO said, “We have the advantage of leveraging great technology and our know-how of creating engaging and meaningful experiences for people. 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By combining and utilizing its unique gaming resources, platform advantages, and business cooperation in technology and entertainment, MetaWorld plans to bring brand-new play-and-earn entertainment experiences to the Web3 era to drive broader adoption. “The Sandbox is pleased to support the entry of veteran gaming entrepreneur Michael Zhang into the metaverse by establishing his next gaming venture as a metaverse builder studio, We believe he will leverage his experience and team creativity to build fun, engaging, multiplayer games and diversified experiences on The Sandbox platform, starting with Atari games available in Alpha Season 3 and with more brand names soon to be announced.” -Sébastien BORGET, COO and Co-Founder of The Sandbox. Com2uS President Kyu Lee was similarly optimistic, “The next wave of Web3 builders will be more focused on the content and experience that are built on the platforms. 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MEDIA AND BROADCASTING,BUSINESS

Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide

Helbiz Media | August 12, 2022

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