On February 14, 2023, LiveOne, an entertainment provider, announced its partnership with VersusGame for monetization, engagement, and retention of listeners in the network of its proprietary subsidiary, PodcastOne, through skill-based gamification. PodcastOne will provide MiniGames for listeners to watch and answer opinion-based prediction questions for rewards.
Introducing gamification across PodcastOne’s network will allow host talent and advertisers to create content and sponsor it for its valued listeners, engaging users within the website network. This will enhance customer experience with games based on various genres like Lifestyle, Sports, News, Music, Television and Film for exciting rewards. To reach an audience beyond the website, it will share the MiniGames with the community across social media platforms, along with trending subject-based prediction and opinion polls, to maximize the play.
The MiniGames of VersusGame are a source of non-advertising revenue for the businesses of creators, platform owners and publishers. They make passive content interactive and establish future-based excitement. It maintains contextual relevance while increasing engagement and retention for user experience. The results from the partners reported that MiniGames had shown approximately 27% engagement rate and about 55.6% click-through rate, on average.
Founder and CEO of VersusGame, John Vitti, said, “With over 200 active podcasts, PodcastOne is a powerhouse partner for us. We are eager to share our interactive content solution with their amazing audience.”
(Source – Business Wire)
President of PodcastOne, Kit Gray, said, “Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an interactive way. Offering users, the chance to win financially while also generating internal revenue is a win for everyone.” He added, “Bringing gamification into the PodcastOne world brings our listeners into our shows in a whole new way. Now they get to engage directly with show hosts and participate in the conversation. It elevates the listener’s experience like never before.”
(Source – Business Wire)
About LiveOne
Headquartered in Los Angeles, California, LiveOne, a music, entertainment, and technology platform, delivers premium content and customer experience worldwide through its memberships and live as well as virtual events. It provides paid and ad-free memberships, streaming songs, services for artists and radio stations, podcasts, vodcasts, pay-per-views, personalized merchandise, music NFTs, and connecting brands, bands, and customers. Its proprietary subsidiaries are PPVOne, PodcastOne, LiveXLive, Custom Personalized Solutions, Palm Beach Records and Slacker Radio. Digiday has awarded it with Best Live Moment for its “Social Gloves” PPV Event.