MEDIA AND BROADCASTING
Simulmedia | November 10, 2022
Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.To address their challenges, Simulmedia, the leader in truly cross-channel TV advertising, today announced a partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, to integrate Comscore’s TV viewership audiences into Simulmedia’s unique TV+® platform.
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.
“For the first time ever, entertainment marketers can now run promotional paid media campaigns across the entire television and streaming footprint with the confidence that they'll reach audiences most interested in tuning in to their new shows,"
-Lori O’Connor, Vice President of Sales, West Coast for Simulmedia.
Consumers’ viewership preferences are crucial to driving successful tune-in promotion, so incorporating Comscore’s high-value custom audience segments based on that behavior into TV+® will allow entertainment marketers to target and activate viewers across both data-driven linear and streaming TV consistently and cost-effectively without wasteful duplication.
We’re thrilled that Simulmedia has chosen to leverage Comscore’s viewership audiences in an innovative way that will ensure more entertainment marketers are driving viewers to both their new programs and returning favorites, said Rachel Gantz, GM Activation and Advertising Solutions at Comscore. As choices exponentially increase for TV consumers, it is critical that entertainment marketers have access to accurate audience data to ensure they get their message in front of the right audience.
By utilizing TV+®’s patented forecasting technology, direct access to over 250 premium inventory partners and automated planning, buying, activation and measurement processes – in combination with Comscore’s custom viewership-based targeting capabilities and the billions of data points from dozens of sources that Simulmedia’s platform ingests and synthesizes daily – entertainment marketers can execute tune-in campaigns in a seamless, unified manner.
It’s an approach that accounts for the complicated viewer journey through today’s scattered omnichannel landscape in which consumers routinely switch their attention not only from network to network, but from linear TV to streaming and then back again on a regular, daily basis.
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+®, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear and streaming TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.
TECHNOLOGIES, MEDIA AND BROADCASTING
SiriusXM | November 01, 2022
SiriusXM (NASDAQ: SIRI) and Lucid Group, Inc. (NASDAQ: LCID) announced that SiriusXM's audio entertainment experience will be a standard in-dash feature across the full lineup of Lucid vehicles. With this new agreement, SiriusXM will debut in the award-winning luxury electric vehicles from Lucid, which include the Lucid Air, the longest-range, fastest-charging electric car on the market. SiriusXM will be available on the entire Lucid Air vehicle lineup, including Lucid Air Dream Edition, Air Grand Touring Performance, Air Grand Touring, Air Touring and Air Pure.A beta version of SiriusXM will be available soon at no cost to Lucid owners, who will receive access to hundreds of SiriusXM channels plus access to podcasts and other on-demand SiriusXM programming. In 2023, SiriusXM and Lucid expect to deliver the full SiriusXM implementation to Lucid owners with additional features that will enhance their in-car audio entertainment experience. Upon the full launch, all Lucid Air owners will receive a free three-month trial subscription to SiriusXM.
Lucid has created an extraordinary lineup of vehicles, combining exceptional comfort with groundbreaking technology, said Joe Verbrugge, Chief Commercial Officer, SiriusXM. SiriusXM provides an unrivaled audio experience in the car and we are looking forward to delivering to every Lucid driver our unique combination of music, entertainment, sports and more, along with helpful features that make it easier to find the kind of programming they'll love from across our wide-ranging content lineup.
"We're thrilled to offer Lucid customers the incredible breadth and depth of SiriusXM's audio programming with expertly curated music, entertainment and sports, personalized to fit the vibe of any length road trip, Our customers have requested SiriusXM, and in the coming months, all new and existing Lucid Air owners will receive a beta version of SiriusXM via an over-the-air software update, making their audio experience even better."
-Michael Bell, Lucid's Senior Vice President of Digital.
Designed as a true software-defined vehicle, Lucid Air was engineered from the start to get better over time with future-ready hardware so new features can easily be added. The addition of SiriusXM is just the latest example of how over-the-air software updates enable Lucid Air customers to enhance their experience and meet their needs long after they take delivery.
SiriusXM's music channels are expertly curated, ad-free, and deliver an exceptionally wide array of audio choices for listeners. Covering every genre across many decades, channels feature popular tracks and deep cuts from popular artists, as well as introduce listeners to new and emerging musicians and bands. Artist-branded channels from Hall of Fame and iconic talent feature original content that can't be heard anywhere else. SiriusXM's concept-based channels such as Road Trip Radio and Yacht Rock Radio, or its many activity and mood-based channels, are designed to deliver a more personalized music experience that fits the moment.
Lucid owners will have access to SiriusXM's Pandora Stations feature, which employs Pandora's personalization technology to give users the ability to create channels based on their favorite artists, and then customize those channels to play even more of what they want to hear.
SiriusXM offers the most extensive lineup of professional and college sports in audio; news from around the country and the world from many sources and political perspectives; the scoop on the latest from the world of entertainment; hours of stand-up by the funniest comics; and more.
SiriusXM will also deliver personalized recommendations to users based on their listening history so they can easily find the programming that they like best from across SiriusXM's many channels.
About Lucid Group
Lucid's mission is to inspire the adoption of sustainable energy by creating advanced technologies and the most captivating luxury electric vehicles centered around the human experience. The company's first car, Lucid Air, is a state-of-the-art luxury sedan with a California-inspired design that features luxurious full-size interior space in a mid-size exterior footprint. Lucid Air Grand Touring features an official EPA estimated 516 miles of range or 1,050 horsepower. Deliveries of Lucid Air, which is produced at Lucid's factory in Casa Grande, Arizona, are currently underway to U.S. customers.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, talk, news, comedy, entertainment and podcasts. SiriusXM offers the most extensive lineup of professional and college sports in audio. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.
MEDIA AND BROADCASTING
DISH Network | September 08, 2022
DISH Network announced the nationwide launch of its new Hopper Plus entertainment system. Three new 4K devices — Hopper Plus, Joey 4 and Wireless Joey 4 — are now seamlessly integrated with the award-winning Hopper whole-home DVR system. Hopper Plus makes TV easy with everything built into the user's DISH Home screen, including live TV, On Demand, their favorite streaming apps, and smart shelves including "On Now," "Your Games On Now & Upcoming" and "Recent Recordings."Powered by Android TV™, Hopper Plus users have access to Google Play, including 10,000+ apps, spanning games, video streaming and music. The simple design and innovative functionality of the Hopper Plus make accessing movies and shows faster than ever. Users can now watch all of their entertainment in one place without switching inputs or remotes.
The new Hopper Plus and Joey devices add to the Hopper's industry-best experience with 2,000 hours of DVR recordings, enhanced search capability, over 60,000 free On Demand titles, and AutoHop®, which allows customers to skip commercials on select recordings. Users can also watch all their live and recorded TV shows anywhere with the DISH Anywhere app.
"Since the Hopper's release, DISH has continued to be a pioneer and innovate our best-in-class Hopper system, DISH TV is all about providing the best service, technology and value in the industry. Hopper Plus is the next evolution of our award-winning whole-home DVR system and delivers an industry-leading viewing experience. It offers convenience for our customers to do more in one place, accessing their favorite live TV, streaming services and smart-home technologies all from their DISH Home screen."
-Brian Neylon, DISH TV group president
In addition to Hopper Plus, the next-generation system includes two new Joey receivers, a wired and wireless Joey 4. The Joey 4 devices extend the Hopper Plus capabilities and deliver 4K HDR video to any room in the house. The DISH Voice Remote, with Google Assistant, allows customers to use their voice to search for movies and shows, change channels, check the weather, open apps and manage various smart home devices, all on their TV. Chromecast built-in™ allows users to cast a video directly from their phone to the TV, quickly displaying content from any supported mobile app.
The Hopper Plus and the Joey 4 devices are powered by a BCM 72160 Quad-core processor running at 2.6GHz. The devices contain 4GB of LPDDR4 RAM memory and 16GB of eMMC flash memory while supporting SD, HD and 4K HDR viewing. This next-generation product is compatible with HDMI 2.1 and USB 2.0 and is equipped with Bluetooth capabilities.
DISH Network Corporation is a connectivity company. Since 1980, it has served as a disruptive force, driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services. In 2020, the company became a nationwide U.S. wireless carrier through the acquisition of Boost Mobile. DISH continues to innovate in wireless, building the nation's first virtualized, O-RAN 5G broadband network. DISH Network Corporation (NASDAQ: DISH) is a Fortune 200 company.To learn more about Hopper Plus, visit: https://dish.com/features/hopper-plus/