Magic Leap Plans to Expand to Mobile AR

variety | January 16, 2019

Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment.Magic Leap released its first hardware product, the Magic Leap One Creator Edition headset, last August. At the time, the company also published a mobile companion app that is meant to help Magic Leap owners to properly fit their headset, and assist them with text input and more.However, this new mobile push seems go a lot further. The aforementioned job listing describes the duties of the company’s future mobile AR engineer this way:“In this role, you will help build a cross-platform framework that enables large scale shared AR experiences between mobile devices (iOS, Android) and Magic Leap devices. Your work will include implementing high-performance, production quality AR and computer vision algorithms, and designing and building the Magic Leap mobile SDK.”

Spotlight

As Virtual Reality (VR) and Augmented Reality (AR) starts to get traction, we look at the increasing bandwidth demands that VR and AR systems require.The bandwidth and low-latency requirements for these video-heavy technologies are at a level not reached by any other current technology and our current networks are exceedingly ill-equipped to handle even HD-quality VR streams, let alone 4k+ immersive virtual reality.

Spotlight

As Virtual Reality (VR) and Augmented Reality (AR) starts to get traction, we look at the increasing bandwidth demands that VR and AR systems require.The bandwidth and low-latency requirements for these video-heavy technologies are at a level not reached by any other current technology and our current networks are exceedingly ill-equipped to handle even HD-quality VR streams, let alone 4k+ immersive virtual reality.

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Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming

Simulmedia | November 10, 2022

Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.To address their challenges, Simulmedia, the leader in truly cross-channel TV advertising, today announced a partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, to integrate Comscore’s TV viewership audiences into Simulmedia’s unique TV+® platform. This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication. “For the first time ever, entertainment marketers can now run promotional paid media campaigns across the entire television and streaming footprint with the confidence that they'll reach audiences most interested in tuning in to their new shows," -Lori O’Connor, Vice President of Sales, West Coast for Simulmedia. Consumers’ viewership preferences are crucial to driving successful tune-in promotion, so incorporating Comscore’s high-value custom audience segments based on that behavior into TV+® will allow entertainment marketers to target and activate viewers across both data-driven linear and streaming TV consistently and cost-effectively without wasteful duplication. We’re thrilled that Simulmedia has chosen to leverage Comscore’s viewership audiences in an innovative way that will ensure more entertainment marketers are driving viewers to both their new programs and returning favorites, said Rachel Gantz, GM Activation and Advertising Solutions at Comscore. As choices exponentially increase for TV consumers, it is critical that entertainment marketers have access to accurate audience data to ensure they get their message in front of the right audience. By utilizing TV+®’s patented forecasting technology, direct access to over 250 premium inventory partners and automated planning, buying, activation and measurement processes – in combination with Comscore’s custom viewership-based targeting capabilities and the billions of data points from dozens of sources that Simulmedia’s platform ingests and synthesizes daily – entertainment marketers can execute tune-in campaigns in a seamless, unified manner. It’s an approach that accounts for the complicated viewer journey through today’s scattered omnichannel landscape in which consumers routinely switch their attention not only from network to network, but from linear TV to streaming and then back again on a regular, daily basis. About Simulmedia Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+®, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear and streaming TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.

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Lucid and SiriusXM to Introduce SiriusXM Across Full Vehicle Lineup

SiriusXM | November 01, 2022

SiriusXM (NASDAQ: SIRI) and Lucid Group, Inc. (NASDAQ: LCID) announced that SiriusXM's audio entertainment experience will be a standard in-dash feature across the full lineup of Lucid vehicles. With this new agreement, SiriusXM will debut in the award-winning luxury electric vehicles from Lucid, which include the Lucid Air, the longest-range, fastest-charging electric car on the market. SiriusXM will be available on the entire Lucid Air vehicle lineup, including Lucid Air Dream Edition, Air Grand Touring Performance, Air Grand Touring, Air Touring and Air Pure.A beta version of SiriusXM will be available soon at no cost to Lucid owners, who will receive access to hundreds of SiriusXM channels plus access to podcasts and other on-demand SiriusXM programming. In 2023, SiriusXM and Lucid expect to deliver the full SiriusXM implementation to Lucid owners with additional features that will enhance their in-car audio entertainment experience. Upon the full launch, all Lucid Air owners will receive a free three-month trial subscription to SiriusXM. Lucid has created an extraordinary lineup of vehicles, combining exceptional comfort with groundbreaking technology, said Joe Verbrugge, Chief Commercial Officer, SiriusXM. SiriusXM provides an unrivaled audio experience in the car and we are looking forward to delivering to every Lucid driver our unique combination of music, entertainment, sports and more, along with helpful features that make it easier to find the kind of programming they'll love from across our wide-ranging content lineup. "We're thrilled to offer Lucid customers the incredible breadth and depth of SiriusXM's audio programming with expertly curated music, entertainment and sports, personalized to fit the vibe of any length road trip, Our customers have requested SiriusXM, and in the coming months, all new and existing Lucid Air owners will receive a beta version of SiriusXM via an over-the-air software update, making their audio experience even better." -Michael Bell, Lucid's Senior Vice President of Digital. Designed as a true software-defined vehicle, Lucid Air was engineered from the start to get better over time with future-ready hardware so new features can easily be added. The addition of SiriusXM is just the latest example of how over-the-air software updates enable Lucid Air customers to enhance their experience and meet their needs long after they take delivery. SiriusXM's music channels are expertly curated, ad-free, and deliver an exceptionally wide array of audio choices for listeners. Covering every genre across many decades, channels feature popular tracks and deep cuts from popular artists, as well as introduce listeners to new and emerging musicians and bands. Artist-branded channels from Hall of Fame and iconic talent feature original content that can't be heard anywhere else. SiriusXM's concept-based channels such as Road Trip Radio and Yacht Rock Radio, or its many activity and mood-based channels, are designed to deliver a more personalized music experience that fits the moment. Lucid owners will have access to SiriusXM's Pandora Stations feature, which employs Pandora's personalization technology to give users the ability to create channels based on their favorite artists, and then customize those channels to play even more of what they want to hear. 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Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

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DISH Makes TV Easy with New Hopper Plus™ Entertainment "All Content in One Place" System

DISH Network | September 08, 2022

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