MediaKind claims first with multichannel 6K 360-degree livestream

FierceVideo | December 10, 2018

MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”

Spotlight

Media consumption is ever-changing. The introduction of the radio in the 1920s was the first big step in making it possible to know what is going on at a sporting event in real-time without actually having to be there. With today’s Virtual Reality, it is possible to be at the game, without actually having to be at the game. Watching sporting events in VR may come at a small price, but it is far less than the cost of a ticket to the venue plus the added hassle of travel. The ability to watch sports in Virtual Reality still allows for the camaraderie of the atmosphere and a perfect view of the field without having to leave the house.

Spotlight

Media consumption is ever-changing. The introduction of the radio in the 1920s was the first big step in making it possible to know what is going on at a sporting event in real-time without actually having to be there. With today’s Virtual Reality, it is possible to be at the game, without actually having to be at the game. Watching sporting events in VR may come at a small price, but it is far less than the cost of a ticket to the venue plus the added hassle of travel. The ability to watch sports in Virtual Reality still allows for the camaraderie of the atmosphere and a perfect view of the field without having to leave the house.

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