MediaTek Launches Pentonic 700 Chipset for Premium 120Hz 4K Smart TVs

MediaTek | August 19, 2022 | Read time : 02:55 min

MediaTek Launches Pentonic
MediaTek announced the Pentonic 700, a smart TV system-on-chip (SoC) with a powerful AI processing engine for premium 120Hz 4K TVs. With AI-powered picture quality enhancements, support for Dolby Vision IQ with Precision Detail, integrated 4K120 MEMC and TCON, and gaming optimizations, the Pentonic 700 lets global TV brands elevate the all-around viewing experience for consumers.

"MediaTek's Pentonic series brings more intelligence to smart TVs with a host of AI-powered picture quality enhancements, Smart TV brands can count on Pentonic 700 to deliver incredible experiences whether consumers are watching videos or sports, gaming, or using their TV as a control center for their other smart devices."

-Alex Chen, General Manager of the TV Business Unit at MediaTek

The Pentonic 700's integrated AI processing unit (APU) supports MediaTek's AI-Super Resolution, AI-Picture Quality (AI-PQ) Scene Recognition and AI-PQ Object Recognition technologies for advanced edge smoothing and detail reconstruction. Dolby Vision IQ with Precision Detail further improves picture quality by improving the contrast in bright and dark spots for crisp, sharp imagery.

Smart TVs powered by the Pentonic 700 can display content from different sources on the TV screen with Picture-by-Picture (PBP) and Picture-in-Picture (PIP) support with PQ enhancement. At home, this technology allows users to stream different sporting events at the same time or video chat with friends and family while watching content together. In the office, these capabilities provide more video conferencing options and allow TVs to display different content streams at the same time.

While Pentonic 700 is designed for 120Hz smart TVs, the chipset also supports variable refresh rate (VRR) up to 144Hz to give brands the ability to customize TVs for gaming applications so players can enjoy games without screen tearing and stuttering. Other optimizations for gameplay include HDMI 2.1 Auto Low Latency Mode (ALLM) to minimize display lag and Dolby Atmos' technology for immersive sound.

The key specs of the MediaTek Pentonic 700 include:
  • Resolution support up to 4K at 120Hz and capable of VRR up to 4K at 144Hz for gaming applications.
  • Dolby Vision IQ with Precision Detail for improved detail with added texture and depth.
  • HDR10+ Adaptive technology to offer optimal viewing experiences based on a room's lighting conditions.
  • MediaTek's AI-PQ Scene Recognition 2.0 to automatically optimize picture quality settings.
  • MediaTek's AI-PQ Object Recognition 2.5 to enhance the depth of view by applying different sharpness, contrast and color between the foreground and background.
  • Built-in hardware video decoding engine supporting HEVC, AV1 and AVS3 standards, along with the latest VVC (H.266) standard, for broadcasters and streaming providers' latest requirements.
  • MediaTek's AI-Super Resolution 2.0 for edge smoothing and detail reconstruction.
  • Support for the latest voice assistant features and smart home device management.

The highly integrated design is extremely power-efficient and reduces bill of materials (BOM) costs, while speeding up time to market. Brands can also add on MediaTek's Filogic Wi-Fi 6, Wi-Fi 6E or Wi-Fi 7 wireless connectivity solutions to bring 4K smart TVs ultra-fast, reliable connectivity with low latency for the best streaming and cloud gaming experiences.

The Pentonic 700 is slated to power mainstream 4K smart TVs as part of MediaTek's broader Pentonic chipset family. With the introduction of this newest chipset, the Pentonic series offers brands a full range of options for premium, high-end and mass market TVs to meet different market needs. Smart TVs powered by Pentonic 700 are expected to be released in Q4 2022.

About MediaTek Inc.
MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD) and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do. Visit for more information.


By late 2019, Disney has promised to launch its own online streaming service, further complicating the options for viewers who just want to watch their favorite films and TV online. The competition between streaming services has been great for consumers, so far. Outlets like Netflix, Hulu, Amazon Prime Video, Shudder, and Filmstruck have been ramping up content and giving us a lot for very little money, but they have the power to take it away too (password lockdowns, pull content). As corporate consolidation heats up, that deal may get a lot worse -- and fast.


By late 2019, Disney has promised to launch its own online streaming service, further complicating the options for viewers who just want to watch their favorite films and TV online. The competition between streaming services has been great for consumers, so far. Outlets like Netflix, Hulu, Amazon Prime Video, Shudder, and Filmstruck have been ramping up content and giving us a lot for very little money, but they have the power to take it away too (password lockdowns, pull content). As corporate consolidation heats up, that deal may get a lot worse -- and fast.

Related News


Publica to Provide CTV Unified Auction Solution for Atresmedia, the Leading Broadcaster in Spain

Publica, | September 17, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (Nasdaq: IAS), announced a partnership with Atresmedia, enabling the Spanish media group to run a unified auction for their premium streaming advertising inventory. As a demand agnostic CTV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a programmatic unified auction between multiple SSPs and direct campaigns.CTV continues to grow in importance in a highly fragmented media ecosystem. In 2021, eMarketer projected that U.S. advertisers spent USD$14.4bn (£11.52bn) on CTV, an increase of 60% compared to 2020, with ad spending projected to surpass USD$30bn (£24bn) by 2025. Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first or last slot within ad pods – much like standard TV commercial breaks. Key Publica technology features that Atresmedia has implemented include: Unified Auction — Enables Atresmedia to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Atresmedia is also using the Publica 'Live Logs' feature to gain real time transparency into programmatic auctions in order to optimize yield and troubleshoot connections faster than ever before. Advanced Ad Pod Decisioning — Gives Atresmedia the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Publica has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming platforms via the introduction of OpenRTB 2.6, and also ads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Atresmedia can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. Rocío Robles, Operations Director of Atresmedia Publicidad said, "With this integration with Publica, we are now able to make our inventory visible globally and access new budgets while offering brands premium Video AVOD and CTV inventory in a controlled and protected environment. It allows the necessary transparency for marketers as well as a great advertising experience for our users." "We are thrilled to collaborate with Atresmedia and help maximize their CTV ad revenues, Leveraging Publica's Unified Auction for CTV, Atresmedia can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences." Ben Antier, CEO & CO-Founder of Publica. -Ben Antier, Co-Founder and CEO, Publica About Atresmedia Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, radio, internet, cinema, production for third parties and training, etc.-. through its flagship brands: Antena 3, laSexta, Onda Cero, Europa FM.... In this way, Atresmedia has developed their strategy in different divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega, Atreseries and the Atresplayer and Atresplayer Premium platforms), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad, Smartlcip and H2H (dedicated to advertising and commercial exploitation), Atresmedia Diversificación (activities and businesses not dependent on advertising) and Buendía Estudios, a producer of audiovisual content in Spanish for the national and international market, 50% owned by Atresmedia and Telefónica. About Publica Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and streaming apps. Headquartered in New York, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, Server-Side Ad Insertion (SSAI), ContextualManagement, Ad Quality Management and Measurement and Verification. Publica serves over 6 billion ads on CTV every month, delivering quality ad experiences for Samsung, MLB, Paramount, Crunchyroll, E. W. Scripps, Fox, IGN, Philo, XUMO, and more. For more information, visit

Read More


Qumu Video Engagement Platform Launches on Google Cloud Marketplace

Qumu Corporation | August 17, 2022

Qumu Corporation (Nasdaq: QUMU), a leading provider of cloud-based enterprise video technology, announced today that the Qumu Video Engagement Platform is now available on Google Cloud Marketplace. Qumu’s Video Engagement Platform is a SaaS-based enterprise video platform that helps globally distributed enterprises create, control, deliver, experience and analyze live and asynchronous video at scale, enabling collaboration with employees, customers and partners in more engaging ways.Joining Google Cloud Marketplace Expected to Support Qumu’s Cloud Business “Launching the Qumu Video Engagement Platform on Google Cloud Marketplace is the logical next step in our history of collaboration with Google Cloud and an important milestone in evolving Qumu into a SaaS enterprise, Qumu has previously worked with Google Cloud to provide Qumu’s video creation, curation, distribution and analytics tools as infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) offerings. “By launching the Qumu Video Engagement Platform on Google Cloud Marketplace, we are further aligning Qumu with a trusted cloud leader and positioning Qumu to benefit from the co-marketing activities and insights into end user applications of our platform that being part of Google Cloud uniquely provides,” -Rose Bentley, Qumu’s President and Chief Executive Officer. Offering Combines Google Cloud Marketplace Benefits with Qumu’s Enterprise Video Capabilities For Google Cloud Marketplace customers, we have an offering that combines the best of Google Cloud’s distinctive cloud capabilities with our enterprise video expertise,” Bentley said. “Customers will be able to quickly deploy new video capabilities, via the friction-free procurement that Google Cloud Marketplace enables. At Qumu, we complement Google Cloud Marketplace benefits by retaining the customer relationship and applying our industry-leading expertise to properly configure our platform to ensure customers derive the optimum value from it. Satisfying Accelerating Demand for Enterprise Video Management Capabilities Enterprise video usage has grown dramatically in the last two-and-a-half years as organizations grew to rely on video for communications across fully remote and hybrid workplaces. While pandemic-related constraints on face-to-face communications no doubt accelerated that growth, video is increasingly proving to be an effective and compelling medium for multiple communications needs, including product launches, extending the reach of live events, onboarding and training new employees and customers, and managing issues and crises,” Bentley said. “By making the Qumu Video Engagement Platform available on Google Cloud Marketplace, we are making increasingly valuable enterprise video creation and management capabilities more accessible, affordable and easy to implement. We are grateful for the strong support we received from the Google Cloud team and Google Cloud Partner F33 in expediting the launch of the Qumu Video Engagement Platform on Google Cloud Marketplace. About Qumu Corporation Qumu (Nasdaq: QUMU) is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate.

Read More


Amazon Upgrades Fire TV with Third Generation Fire TV Cube and New Alexa Voice Remote Pro

Amazon | September 29, 2022

Amazon announced upgrades to its industry-leading Fire TV family, including the next generation Fire TV Cube—Fire TV’s most powerful streaming media player yet—and Alexa Voice Remote Pro, a premium remote with an all-new Remote Finder and customizable buttons.“The all-new Fire TV Cube is a big step forward for Fire TV—it’s the fastest, most powerful, and most versatile streaming media player we’ve ever made,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “This Fire TV Cube’s powerful processing and Wi-Fi 6E support deliver an incredibly smooth streaming experience, and HDMI input means you can instantly extend the simplicity of Fire TV and hands-free Alexa control to your home entertainment system. With Alexa Voice Remote Pro, we’re making it easy to find a misplaced remote and get to the apps and content you love.” Fire TV Cube—Enhanced Power and Speed The third generation of Fire TV Cube is Amazon’s best Fire TV streaming media player yet, with a new octa-core 2.0 GHz processor that makes it 20% more powerful than the previous generation. The supercharged processor increases app launch speeds, making this Fire TV’s smoothest and most fluid streaming media player experience to date. Fire TV Cube can be controlled entirely hands-free with Alexa and includes support for cinematic 4K Ultra HD, Dolby Vision, HDR, and immersive Dolby Atmos audio. Plus, it offers a range of new features, including an HDMI input port, Wi-Fi 6E support, and Super Resolution Upscaling. An industry-first, Fire TV Cube includes an HDMI input port, giving customers the flexibility to bring their entertainment devices together by directly connecting compatible cable boxes, Blu-ray players, and more devices. Now, customers can just say, Alexa, tune to ESPN on cable” instead of manually changing inputs to get to the content they want. With Fire TV Cube, customers can easily control live TV, cable boxes, and on-demand streaming via Fire TV’s Alexa Voice Remote or hands-free with Alexa. Fire TV Cube also features an additional USB port for easy connection to compatible webcams for video calling with Alexa Communications—simply say, Alexa, call mom” to connect with family or friends from the largest screen in the home. Fire TV Cube is the first streaming media player in the industry with Wi-Fi 6E support, giving customers with a compatible router the ability to enjoy a smooth entertainment experience with less interference from other Wi-Fi devices in the home. It also features a new Ethernet port if you need a wired network connection. New to Fire TV Cube is Super Resolution Upscaling, which provides enhanced picture quality by seamlessly converting HD content into 4K for greater detail, contrast, and clarity. With Super Resolution Upscaling, content—from movies originally made in HD to grainy family photos—will look sharper on a 4K display. Alexa Voice Remote Pro—Remote Finder Feature, Customizable Buttons, and Backlighting Alexa Voice Remote Pro is a new premium remote built to help customers spend more time streaming and less time searching for the remote. It introduces a Remote Finder feature to help customers find misplaced remotes more easily. Simply say, Alexa, find my remote” or use the dedicated Remote Finder button in Fire TV app, and Alexa Voice Remote Pro’s built-in speaker will emit an audible ring to attract your attention. Two new customizable buttons make getting to your favorite content and Alexa commands quicker and easier. You can personalize your remote by programming these buttons to create one-touch shortcuts to favorite apps, channels, and anything Alexa can do. For example, you could choose to program a button to have Alexa dim the lights, check the weather, or start an Alexa Routine for movie night. Alexa Voice Remote Pro also includes motion-activated backlighting that automatically illuminates the buttons when the remote is picked up in low-light settings. Alexa Voice Remote Pro is compatible with most Fire TV streaming media players, Amazon Fire TV smart TVs, and Smart TVs with Fire TV built-in. Accessible and Sustainable Fire TV Cube supports Audio Streaming for Hearing Aids (ASHA), allowing customers to directly connect compatible Bluetooth hearing aids. Both Fire TV Cube and Alexa Voice Remote Pro’s product and packaging are designed with sustainability in mind. Fire TV Cube is independently certified to use less energy and cause fewer of the emissions that contribute to climate change, earning the ENERGY STAR certification. As a part of Amazon’s commitment to helping preserve the natural world, Fire TV Cube and Alexa Voice Remote Pro both qualified for the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications, showing that their carbon footprints have been reduced year over year. To achieve this, both products used more-sustainable materials and implemented design changes to reduce their overall lifetime energy consumption. Fire TV Cube and Alexa Voice Remote Pro’s packaging is 100% recyclable in the U.S., made of wood fiber-based materials from responsibly managed forests or recycled sources. Pricing and Availability The all-new Fire TV Cube is available for pre-order today in the United States for $139.99. Alexa Voice Remote Pro is available for pre-order today on for $34.99 in the United States. To see which Fire TV devices are compatible with Alexa Voice Remote Pro, check the compatibility checker.Amazon today also announced the new Fire TV Omni QLED Series with the new Fire TV Ambient Experience. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.

Read More