Meta Entertainment Launches World Inaugural Event with PraSaga Sponsorship and Appointment of Head of Gaming Technology

PraSaga | May 23, 2022

Meta Entertainment Launches
Ahead of Meta Entertainment World's inaugural event in Monaco from May 23-24, PraSaga™, a Swiss foundation building the next generation of Layer One blockchain, is announcing that industry leader, Margaret Wallace, has joined the PraSaga executive team as Head of Gaming Technology and Metaverse. In this pivotal and pioneering role, Wallace will lead the business and technology aspects of PraSaga's gaming strategy, overseeing the activation of the quickly evolving gaming, entertainment, and Metaverse sectors.   

On joining PraSaga, Wallace said, I'm a huge believer in the overall approach that PraSaga is taking when it comes to creating an extensible Layer 1 blockchain platform and, at its core, the company is about community and providing a safe, digitally advanced platform to support a greater driving purpose: to benefit humanity, make great stuff, and transform marketplaces. I'm excited to see how my experience can help grow this team, community, and brand as a whole."Wallace is no stranger to developing roles from scratch to address the emerging challenges and opportunities within the gaming space. She is an award-winning entrepreneur and creator of video games, apps, and interactive entertainment that span a variety of industry sectors, including entertainment, healthcare, education, XR, and neurogaming, to name a few. She will be leading SagaVerse efforts, which will start to roll out in the coming months.

"PraSaga has a commitment to innovation in gaming and Metaverse technologies. With Margaret's expertise in defining roles for the future and growing divisions, we have an opportunity to expand our day-to-day operations and grow our offerings that our communities rely on us so heavily for, Additionally, Margaret is uniquely positioned to take the lead here because it requires someone who thrives on imagining what could be and figuring out complex and novel opportunities."

-Michael Holdmann, co-founder, CEO of PraSaga

It's an exciting time to join PraSaga and to take part in its expansion into games and interactive entertainment, Wallace said. I am thrilled to be collaborating with the leadership team to deliver on PraSaga's vision for the Metaverse and for gaming, the most prevalent form of entertainment on the planet.

Wallace will be attending MEW Monaco with PraSaga's CEO & Founder, Michael Holdmann, and PraSaga CMO, Jay Moore. The partnership between PraSaga and MEW represents a natural alignment of principles, people, and purpose. In this case, from the vantage point of games and interactive entertainment unfolding in numerous Metaverse settings, activations, and contexts. Additionally, PraSaga and MEW have joined together with aligned goals of bringing blockchain and the Metaverse together in a secure and scalable way. 

MEW's inaugural event will be on Monday, May 23, and Tuesday, May 24, in Monte Carlo, Monaco, with PraSaga as a key sponsor. PraSaga will be leading a conversation on how blockchain helps build the next generation economy and how it will be visualized. Additionally, the event kicks off a series of events from MEW that will go from Monaco to Miami to Dubai to Seoul between May 2022 and April 2023.

As one of the most recognized female professionals in gaming and gaming technology, Wallace was named a Forbes "12 Women in Gaming to Watch" and was selected by Fortune as one of "10 Powerful Women in Video Games." As a bonafide first-mover, since 2018, Wallace has been, "exploring the potential that blockchain technologies usher in how gaming, interactive entertainment, and Metaverse spaces are delivered, monetized, and experienced," through recent endeavors at Tilting Point and Games for Change Accelerator.

About PraSaga
PraSaga is a Swiss Foundation building the next generation of Layer One blockchain. PraSaga's technology solution solves many of the limitations that plague first-generation Layer One blockchains. The SagaChain™ successfully addresses lowering transaction fees, extensibility for supply chains, and significantly lowers development costs.


Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation.


Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation.

Related News


Calix Market Activation Video Series Earns Cablefax FAXIE for Best ‘Content and Sponsored Marketing Campaign

businesswire | July 17, 2023

Calix, Inc. announced today that its latest series of customizable market activation videos has once again been honored for enabling Calix customers to achieve marketing excellence. The video series, starring comedian Gerry Dee, is recognized as the best “Content and Sponsored Marketing Campaign” in public relations and marketing by The FAXIES, presented by Cablefax. Calix also received an honorable mention for “Use of Video or VR/AR” in audience engagement and experience. The video series is available to Calix customers as part of the award-winning Calix Market Activation (Market Activation) program. These highly engaging and funny videos, which recently won a Digiday Video & TV award, convey the value of Calix SmartLife™ managed services like cybersecurity, social media monitoring, and community-wide Wi-Fi. Increasingly, Calix customers are adopting such services on the Calix broadband platform to differentiate their brands beyond speed and price. The Market Activation program allows any size broadband service provider (BSP) to run sophisticated marketing campaigns that promote the value they deliver in their communities. New creative assets are uploaded to the Market Activation program for immediate use each time Calix expands its growing managed services ecosystem. All BSPs need to do is add their logo and brand voice. This enables them to go to market with new services 65 percent faster while securing an edge against any competitor—even those with much larger marketing budgets. The Market Activation program has evolved over the past six years from 1-1 consultations to a robust marketing enablement program—complete with brand evolution workshops and access to thousands of customizable go-to-market creative assets. Today, it supports BSPs in reshaping their value propositions and establishing distinctive brand identities. The program now includes three tools for BSPs to actively market their Wi-Fi and managed services: the Electronic Content Builder (ECB), the Market Activation Video Editor (MAVE), and the Calix Web Builder. Broadband leaders across North America are leveraging the Market Activation program to quickly launch differentiated managed services that grow their business, engage subscribers, and deliver more value to their communities. For example: Highline leveraged creative assets in the ECB to achieve 56 percent subscriber growth. Broadband leader Highline leverages the ECB’s customizable creative assets, together with support from Calix Customer Success Services, to save significantly on the cost to market their new managed services in Colorado, Georgia, and four other states. This was critical in growing their subscriber base 56 percent in 2022. Tularosa used the MAVE to supercharge social engagement. The MAVE enables New Mexico-based Tularosa Communications to easily personalize the Gerry Dee videos to share across their social channels. By investing just $36 for a two-week Facebook ad campaign leveraging the videos, the BSP drove a 31 percent increase in service upgrades. City of Pharr saved thousands of dollars promoting their Wi-Fi service with Calix Web Builder. With the new Calix Web Builder, BSPs can launch captivating websites at a fraction of the cost of starting from scratch. They can personalize pre-designed page templates that install in under five minutes, resulting in significant savings of $2,500-$5,000 per page. The City of Pharr in Texas partnered with Calix to revamp their website for the TeamPharr.Net broadband launch. The Calix Web Builder saved them time and money and boosted signups as they moved from one of the worst-connected cities to one of the best in less than two years. In October, at the 18th annual innovation and customer success conference, Calix ConneXions, the company will unveil a new slate of videos starring Gerry Dee. “We launched the Market Activation program in 2017 because we understand that many of our customers must do a lot with a little,” said Matt Collins, chief commercial operations officer at Calix. “Through this program, we ensure that vision and devotion to the subscriber experience, not budget size, determine broadband market winners. Six years later, we have worked with hundreds of BSPs to define their brands by the unique subscriber experiences they now offer, using our platform and support. This recognition from The FAXIES further proves that broadband business success is driven by personalized brand experiences.” About Calix Calix, Inc Broadband service providers of all sizes leverage the Calix platform and teams to simplify their business and excite their subscribers to grow the value of their business and for their communities for generations. The democratizing power of the platform and portfolio of managed services enables them to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities. This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC.

Read More


Leading Hollywood Unscripted TV Producer Launches Orson's StoryShop to Fully Automate Video Storytelling

prnewswire | July 28, 2023

Orson, a story-as-a-service startup integrating directly with B2B and consumer services, has officially launched Orson is using AI to incorporate decades of experience producing unscripted TV into an automated director that conducts interviews, crafts stories, and automatically edits them together with music, imagery, and graphics to create compelling episodes that help individuals tell their stories, and helps platforms and businesses engage with their target audience. With decades of experience producing unscripted TV, Orson has developed an automated director that handles every aspect of unscripted video production, from conducting interviews to crafting engaging narratives, while its innovative StoryStrip™ technology automates the editing and scoring process. StoryShop revolutionizes how people tell their stories and helps build meaningful connections in today's digital age. Until the launch of StoryShop, crafting authentic, unscripted stories into captivating videos has typically required the expertise of producers, directors, and editors. This is where Orson's technology comes into play, gathering market insights and training data directly with end users of the markets they are developing for their partners. Unscripted TV producers capture the hearts of viewers by making them fall in love with complete strangers within minutes. The team at Orson refers to that skill as the science of storytelling, and the ability to integrate that story science into a simple-to-use, automated service makes Orson revolutionary. Now anyone can share their stories and create the profound human connection craved by all. "With the launch of StoryShop, Orson is poised to revolutionize user generated content, helping people capture and share their stories in compelling ways, while simultaneously helping brands be part of their customers' stories, instead of just interrupting them," said Orson Founder and CEO John Ehrhard. "Throughout history, humans have shared their stories to connect, relate, inspire, and build a strong sense of community. Despite all the technology we have to connect us, most people struggle to build meaningful connections because our ability to tell our stories and be our best authentic selves has atrophied. Orson's fully automated unscripted storytelling technology fixes that." Orson's StoryShop offers StoryStrips™ that create videos tailored to various users and purposes. For example, Life Story is designed to help families discover and preserve their loved ones' memories, stories, and legacy, creating an heirloom that can be passed down to future generations. Other StoryStrips™ enable individuals and teams to create episodes that allow people to introduce themselves, learn about others, and deepen connections and relationships. "Orson democratizes video storytelling. It gives each person the power of an experienced director, editor, and producer to help tell their story and connect with their friends, family, and social groups," explained Eli Weinstock-Herman, Orson's CTO and technical co-founder. "There are a lot of great tools to lower the bar for video editing, but Orson lowers the bar for unscripted video storytelling." To cater to diverse needs, additional StoryStrips™ will be regularly released on StoryShop, including Love Story, which is coming soon. Love Story provides recently engaged couples a platform to share their joyous news with the world and take friends and family on the journey that led to their engagement. ABOUT ORSON Orson is the first platform created to enhance human connection by sharing one's authentic self through automated video storytelling. Founded in 2020, Orson was developed by unscripted TV experts with more than two decades of experience documenting over 50,000 hours of real people's stories. Using virtual directors and its StoryStrip™ technology, Orson's video storytelling process is fully automated and scalable, allowing for powerful narratives and story-driven video to be created through interviews with people. Orson's Story-as-a-Service was designed to integrate with partner platforms and communities to create product extensions and new revenue streams that increase user engagement and create deeper human connections.

Read More

Media and Broadcasting

FanDuel Delivers An Early Win To NFL Fans For Kick Off

prnewswire | August 22, 2023

FanDuel, North America's premier online gaming company and an Official Sports Betting Partner of the National Football League (NFL), is joining forces with YouTube to offer FanDuel customers a limited-time promotional offer for one of the League's marquee products, NFL Sunday Ticket on YouTube and YouTube TV. This partnership further demonstrates that FanDuel continues to deliver on its commitment to make all moments in sports matter more. Between August 21 and September 18, new FanDuel Sportsbook customers who place a $5 bet will receive $200 in Bonus Bets and $100 off NFL Sunday Ticket from YouTube and YouTube TV. Existing customers who bet $5 will also receive $100 off NFL Sunday Ticket. YouTube is the new home of NFL Sunday Ticket, which gives fans access to all live out-of-market Sunday afternoon games throughout the regular NFL season and is available to purchase on either YouTube or YouTube TV. This offer comes as part of a larger campaign by FanDuel as it enters its third year as an Official Sports Betting Partner of the NFL. The brand will also debut a new creative advertising campaign that will run throughout the season and introduce new product features including Parlay Hub and FanDuel Explore, which will engage fans as they cheer on their favorite teams. "Partnering with YouTube to help deliver NFL Sunday Ticket on YouTube and YouTube TV to our customers places FanDuel squarely at the intersection of one of the most valued sports and media offerings in the world," said Mike Raffensperger, Chief Commercial Officer, FanDuel. "This partnership makes FanDuel the only category partner making it easier for fans to access every out-of-market Sunday afternoon NFL game and elevates the sports betting and entertainment experience for millions of fans across the United States." FanDuel is also excited to launch FanDuel Explore for the start of the NFL season. Through this new product, fans of all experience levels will be able to bet through a simplified betting experience that presents them with narrative-driven question format bets like 'Who Will Win This Game?' and 'How many points will be scored?'. Fans will find educational tutorials, popular bets, parlay builders and more on the new Explore tab within the FanDuel app. FanDuel Explore will create a new opportunity for fans who are new to betting to wager during the NFL season. About FanDuel Group FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier mobile gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across sports betting, iGaming, horse racing, advance-deposit wagering, daily fantasy sports. In addition, FanDuel Group operates FanDuelTV its broadly distributed linear cable television and leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment plc, (LON: FLTR) the world's largest sports betting and gaming operator with a portfolio of globally recognized brands.

Read More