Netflix adds Instagram Stories support for directly sharing shows

slashgear | January 22, 2019

Netflix is just about everywhere, thanks in no small part to its vast and largely successful original content library, and as of today, it can now be found in yet another place: Instagram Stories. The new integration makes it possible for Netflix users to directly share their favorite content with followers, but not everyone has access to it.Before Facebook made it possible to directly share content from third-party apps, Instagram users had to take a screenshot from a different app and then share that image in their Instagram Story. The workaround is common, but cumbersome, potentially resulting in lower quality images and requiring more time overall to complete the process.Instagram Stories got support for directly sharing from third-party websites last year, and now Netflix is taking advantage of the feature. Users can open Netflix’s in-app sharing option — which has been around for a while and includes messaging platforms like WhatsApp — to find the new Stories option.

Spotlight

Who’s the Digi? Verizon and Dignitas teamed up for a groundbreaking live demo that explores the future of on-camera streaming. Using a dynamic, mobile-ready AR avatar that mirrors players’ emotions and voice modulation that disguises their voices in real-time, Dignitas players gamed under Digi avatar aliases and gave fans the chance to guess the identity behind each one. 5G Ultra Wide band is changing the game, and this is just the beginning.

Spotlight

Who’s the Digi? Verizon and Dignitas teamed up for a groundbreaking live demo that explores the future of on-camera streaming. Using a dynamic, mobile-ready AR avatar that mirrors players’ emotions and voice modulation that disguises their voices in real-time, Dignitas players gamed under Digi avatar aliases and gave fans the chance to guess the identity behind each one. 5G Ultra Wide band is changing the game, and this is just the beginning.

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MEDIA AND BROADCASTING,BUSINESS

Paramount+ Joins The Roku Channel’s Premium Subscriptions Lineup, Bringing a Mountain of Entertainment to Streamers

Roku, Inc. | August 04, 2022

Roku, Inc. (NASDAQ: ROKU) announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount+‘s critically acclaimed originals, hit movies, a world class library of popular series, 24/7 news and marquee sports, accessible directly to consumers within The Roku Channel.Users can subscribe to Paramount+'s ad-supported Essential Plan ($4.99 monthly) or the Paramount+ ad-free Premium Plan ($9.99 monthly) on The Roku Channel. Within the Paramount+ experience on Premium Subscriptions, Roku has also created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a Premium Subscription partner has been created. Through the dedicated Live TV Guide consumers will be able to access Paramount+’s live content all in one place. This includes marquee sports, such as THE NFL ON CBS and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from Entertainment Tonight. Premium subscribers also have access to their local live CBS station, which includes the live stream of must-watch events and specials. The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available for streamers within Premium Subscriptions. “Paramount+ features an expansive breadth of content for the whole household, spanning original dramas, blockbuster movies, popular unscripted series, sports and news, all at a competitive price point, We are excited to expand our successful partnership with Roku and bring Paramount + to The Roku Channel.” -Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, Paramount Streaming. We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events," says Rob Holmes, Vice President, Programming. “Premium Subscriptions connects today’s highest-quality content providers to the millions of streamers on The Roku Channel, and we’re excited to introduce streamers to everything that Paramount+ has to offer directly within The Roku Channel. The Roku Channel offers Premium Subscriptions from over 50 services. It allows users to enjoy a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now easily browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel. Paramount+ combines live sports, breaking news, and a mountain of entertainment, with big originals like 1883 and Halo, family favorites like Sonic the Hedgehog 2 and PAW Patrol: The Movie, blockbuster movies like A Quiet Place Part II and The Lost City, popular unscripted shows like RuPaul's Drag Race All Stars and unmatched sports programming. The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022. About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A. About Paramount+ Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Streaming Network for 24/7 news, CBS Sports HQ for sports news and analysis and ET Live for entertainment coverage.

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MEDIA AND BROADCASTING

Publica to Provide CTV Unified Auction Solution for Atresmedia, the Leading Broadcaster in Spain

Publica, | September 17, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (Nasdaq: IAS), announced a partnership with Atresmedia, enabling the Spanish media group to run a unified auction for their premium streaming advertising inventory. As a demand agnostic CTV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a programmatic unified auction between multiple SSPs and direct campaigns.CTV continues to grow in importance in a highly fragmented media ecosystem. In 2021, eMarketer projected that U.S. advertisers spent USD$14.4bn (£11.52bn) on CTV, an increase of 60% compared to 2020, with ad spending projected to surpass USD$30bn (£24bn) by 2025. Through this relationship with Publica, Atresmedia will provide advertisers with buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first or last slot within ad pods – much like standard TV commercial breaks. Key Publica technology features that Atresmedia has implemented include: Unified Auction — Enables Atresmedia to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Atresmedia is also using the Publica 'Live Logs' feature to gain real time transparency into programmatic auctions in order to optimize yield and troubleshoot connections faster than ever before. Advanced Ad Pod Decisioning — Gives Atresmedia the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management. Publica has been instrumental recently in helping the IAB Tech Lab to build out the new protocols that bring increased security and targeting to streaming platforms via the introduction of OpenRTB 2.6, and also ads.cert 2.0 that secures the practice of SSAI. In implementing Publica CTV ad decisioning technology, Atresmedia can ensure its CTV inventory is being targeted and served in the most secure way possible, providing its advertisers with the controls and transparency they require. Rocío Robles, Operations Director of Atresmedia Publicidad said, "With this integration with Publica, we are now able to make our inventory visible globally and access new budgets while offering brands premium Video AVOD and CTV inventory in a controlled and protected environment. It allows the necessary transparency for marketers as well as a great advertising experience for our users." "We are thrilled to collaborate with Atresmedia and help maximize their CTV ad revenues, Leveraging Publica's Unified Auction for CTV, Atresmedia can increase demand, provide programmatic advertisers with better ad break controls, and ensure a premium viewing experience for their streaming audiences." Ben Antier, CEO & CO-Founder of Publica. -Ben Antier, Co-Founder and CEO, Publica About Atresmedia Atresmedia is the leading Communication Group in Spain, the only audiovisual company with key positions in all the sectors in which it operates -television, radio, internet, cinema, production for third parties and training, etc.-. through its flagship brands: Antena 3, laSexta, Onda Cero, Europa FM.... In this way, Atresmedia has developed their strategy in different divisions such as Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Mega, Atreseries and the Atresplayer and Atresplayer Premium platforms), Atresmedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Publicidad, Smartlcip and H2H (dedicated to advertising and commercial exploitation), Atresmedia Diversificación (activities and businesses not dependent on advertising) and Buendía Estudios, a producer of audiovisual content in Spanish for the national and international market, 50% owned by Atresmedia and Telefónica. About Publica Publica is a leading Connected TV (CTV) ad server and works with many of the world's biggest broadcasters, TV manufacturers, and streaming apps. Headquartered in New York, Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, Server-Side Ad Insertion (SSAI), ContextualManagement, Ad Quality Management and Measurement and Verification. Publica serves over 6 billion ads on CTV every month, delivering quality ad experiences for Samsung, MLB, Paramount, Crunchyroll, E. W. Scripps, Fox, IGN, Philo, XUMO, and more. For more information, visit https://getpublica.com/

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MEDIA AND BROADCASTING

Verimatrix and Harmonic Partner to Enable Streaming Content Protection at SaaS Speed

Verimatrix, | July 25, 2022

Verimatrix, (Euronext Paris: VMX) (Paris:VMX), the leader in powering the modern connected world with people-centered security, announced that Harmonic is one of the first partners to integrate its cloud platform with Verimatrix StreamkeeperSM. Designed to reduce streaming video service deployments from months to minutes and reaching the greatest amount of consumer devices, Streamkeeper Multi-DRM enables video service providers to securely stream with content security delivered from a highly scalable and globally redundant platform. The Streamkeeper Multi-DRM service is designed from the ground up to delivery studio endorsed best practices for content protection, with meticulous focus on ensuring superior video viewer experiences. Streamkeeper, at large, is a suite of novel and adaptive cybersecurity technologies that include and go beyond DRM to allow video service providers to manage revenue risk in a world of continuously changing threats from video piracy. It is available in multiple tiers and includes features such as Multi-DRM, a real-time performance dashboard, on-call support integrations and alerts, individual device risk scoring, anti-piracy countermeasures, and much more. Integrating Verimatrix Streamkeeper with Harmonic’s VOS™360 cloud platform ensures customers will experience next-generation secure video streaming that harnesses the combined power of two highly-trusted industry leaders. The Harmonic VOS360 platform makes it simple to launch and manage end-to-end video cloud workflows. Capitalizing on the company's expertise in video processing and delivery, the VOS360 platform embeds market-leading state-of-the-art microservices, including compression, packaging, origin and SSAI, in a unified software solution for next-gen cloud-based streaming. By pre-integrating the VOS360 platform with Verimatrix Streamkeeper, current and new customers can realize the combined benefits of security at scale with a rapid launch for OTT deployments on the cloud. We’re pleased to announce Harmonic, a cloud leader in the industry, as one of the inaugural integration partners for Streamkeeper, said Asaf Ashkenazi, Chief Operating Officer and President at Verimatrix. Combining innovative, proven cybersecurity and anti-piracy technologies with Harmonic’s well-known video processing and delivery platform creates a cloud-based, one-stop-shop for OTT service providers, enabling them to gain immediate business value and peace of mind for their content.” “By integrating Verimatrix Streamkeeper with our VOS360 cloud platform, we are transforming how operators stream video, Running on cloud, our solution is flexible, scalable and secure, enabling exceptional-quality streaming experiences to be delivered at scale.” -Shahar Bar, senior vice president, video products and corporate development at Harmonic About Harmonic Harmonic, the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry’s first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonic.com. About Verimatrix Verimatrix (Euronext Paris: VMX) helps power the modern connected world with security made for people. We protect digital content, applications, and devices with intuitive, people-centered and frictionless security. Leading brands turn to Verimatrix to secure everything from premium movies and live streaming sports, to sensitive financial and healthcare data, to mission-critical mobile applications. We enable the trusted connections our customers depend on to deliver compelling content and experiences to millions of consumers around the world. Verimatrix helps partners get to market faster, scale easily, protect valuable revenue streams, and win new business. Visit www.verimatrix.com.

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