Sony Electronics Introduces Additional Model to LinkBuds Series, a New Frontier for Headphones - LinkBuds S

Sony Electronics Inc. | May 19, 2022

Sony Electronics Introduces Additional
Sony Electronics Inc.  announced their newest addition to the LinkBuds series: LinkBuds S. The latest model empowers a new sound experience through Sony's sensing technology and partner collaboration, while retaining a "Never Off" wearing experience perfect for staying connected to online and offline worlds due to their ultra-small and lightweight design with natural ambient sound.By leveraging sensor and spatial sound technology, they deliver new and immersive sound for AR games such as Niantic's game Ingress,1 for consumers looking for new options for entertainment beyond music and calls. The model also makes music listening easier than ever with a new and unique "Auto Play2" feature. By detecting the listener's environment, such as wearing LinkBuds S, the feature enables their music to play automatically, delivered accordingly to their activity.

LinkBuds S are perfect for streaming content all day long. Consumers can enjoy music, video, or social media content just as the creator intended with Sony's highly acclaimed noise canceling technology and high-resolution capability.

The world's smallest and lightest, noise canceling, Hi-Res Truly wireless headphones3

Sony Electronics has engineered these remarkably small and lightweight truly wireless headphones with comfort in mind. LinkBuds S combine a shape that matches the human ear with an ergonomic design for a more stable fit to avoid discomfort in the ear that gets in the way of entertainment.

Adaptive Sound Control and Auto Play2 for seamless music listening
LinkBuds S provide music listeners with the best of both worlds. These headphones combine the LinkBuds' innovative ambient sound concept that lets the listener interact with the world around them, with high-quality noise canceling technology allowing them to focus on the content they love and nothing else. Consumers can step into a coffee shop and quickly order with ease, then just as quickly sit back and enjoy their favorite entertainment distraction-free.

Adaptive Sound Control is a smart function that senses the user's activity, then adjusts ambient sound settings for the ideal experience. With Auto Play, LinkBuds S can automatically play music as soon as the headphones are put on or end a call, auto-triggering music to play based on behavior, such as going on a mood-boosting walk.

Auto Play automatically delivers music and audio notifications right when a listener needs them. Headphone sensors work with a unique algorithm that analyzes activity. For instance, when the listener was wearing headphones earlier, or is on the move after finishing a call, the headphones will resume music from Spotify2 or soundscapes from Endel2 based on pre-sets configured by the user Additionally, audio notifications can be read aloud without pausing music.

A new sound experience for AR gaming
Sony is collaborating with its partner company Niantic in the area of audio AR by developing an AR game that can be enjoyed both visually and audibly. When playing the game "Ingress" using LinkBuds S, the sensor and spatial sound technology enable players to enjoy a new experience with sound delivered according to the direction they are facing.

Crystal clear calls
Making a call on a noisy street or on a windy day has never been easier with LinkBuds S, thanks to Sony´s Precise Voice Pickup Technology that optimally controls the microphones on both earbuds and with the use of a mesh structure around the microphones. Consumers can enjoy crystal clear conversations, letting them catch up with colleagues and friends no matter where they are.

Immersive sound, authentic music
LinkBuds S create immersive sound and authentic reproduction, so users can enjoy their music, video or social media content just as the creator intended.

With the help of a new 5mm driver unit, these small earbuds pack a punch, producing powerful bass and stunningly clear vocals despite their size, bringing out the best in whatever genre or entertainment you choose. Sony's Integrated Processor V1 improves noise canceling, enhances sound quality, and reduces distortion with less power for distraction-free listening perfect for busy commutes.

These new headphones also allow the listener to experience High-Resolution Audio Wireless4, thanks to Sony's industry-adopted audio coding technology, LDAC. All music will be restored back to high range sound with the use of DSEE Extreme™5 that upscales digital music files in real time, allowing the listener to appreciate all the fine-details the artist recorded into their most-loved tracks.

Effortless hands-free control
Life should be full of interactions, so with the help of Speak-to-Chat6, based on precise Voice Pickup technology, music will automatically pause when the user needs to speak to someone, making it easier than ever to have a conversation when their hands are full.

These new headphones are also Google Assistant and Alexa compatible, helping with everyday tasks for hands-free help on the go.7 Users can connect with friends and family, get information, listen to music, set reminders and more, just say "Ok Google" or "Alexa" to activate their preferred voice assistant.

Full control with just a few taps
Thanks to the intuitive touch sensor control panel, consumers can change their sound settings, activate Quick Attention, and even resume Spotify7 music playback or Endel8 with just a few taps on the earbuds. Endel creates personalized soundscapes that give the body and mind what they each need to achieve better focus, relaxation or sleep while enjoying total sonic immersion.

Easy Bluetooth Pairing with Fast & Swift Pair
LinkBuds S support Google's new Fast Pair feature where users can pair the headphones with their Android device quickly and easily4. Swift Pair makes it quick and easy to pair headphones to Windows 11 or Windows 10 laptops, desktop PCs or tablets via Bluetooth®. If there are multiple devices to connect, it is simple to automatically switch to a new device with just a tap of the play button9.

Next generation Bluetooth audio
These earbuds are ready for LE Audio9 next generation Bluetooth audio that enables ultra-low latency that is ideal for gaming.

Made with the environment in mind
LinkBuds S aren't only designed to be slick and stylish, but also with the environment in mind. Like the rest of the LinkBuds series, all packaging on the headphones are plastic free10 and the headphones use recycled materials from automobile parts11 reflecting Sony's commitment to reducing the environmental impact of their products.

Stay connected with others with long battery life
Sony understands how important it is to audiences to enjoy their favorite content on their smartphone without anything getting in the way of their listening experience. Therefore, Sony has packed LinkBuds S with a full working day of charge, up to 6 hours with noise canceling from the headphones and storing another 14 hours in the stylish, compact charging case12. Even when in a rush, just a 5-minute quick charge offers up to 60 minutes of play time.

Messages from Sony's partners
LinkBuds S connect online and offline worlds and will continue to provide various services for better and new sound experiences. Here are some messages from some of Sony's strategic partners.

"Niantic has a vision of a 'Real World Metaverse,' which means adding the AR digital layers onto the real world," said Archit Bhargava, Director of Product Marketing at Niantic, Inc. "Currently, the AR layers are visual layers, however, we believe that adding a sound layer will create a richer AR experience and it makes the real world more enjoyable and convenient. Sony's LinkBuds series adds the sound layer without compromising the visual and audio information of the real world. When it is used with the various games offered by Niantic, they can create a richer, more enjoyable gaming experience. Ingress, which is celebrating its tenth milestone this year, is going to have a new feature before the summer. We hope players will enjoy the feature with the LinkBuds series. Also, please stay tuned for the AR experience by the combination of LinkBuds series and our Lightship platform, which is the foundation of Niantic's game titles, which shall be available soon."

"At Spotify, we're always working to create the most seamless listening experience for every moment," said "It's one of the reasons we're so excited about our ongoing partnership with Sony. Spotify Tap on LinkBuds S provides an easy way to bring music to your ears without having to reach for your phone. Simply tap to get the music playing right away and tap further to enjoy great recommendations made just for you. We look forward to continuously innovating whilst delivering more seamless experiences together with Sony."

-Edward Layoun, Product Director at Spotify.

Our vision is to make wellness accessible to all through the power of sound," said Oleg Stavitsky, Co-Founder and CEO of Endel. "Endel is a science-backed technology that creates personalized, adaptive soundscapes to help people focus, relax, said, and sleep. The integration with Sony's LinkBuds series and sensor technology enables a genuinely seamless functional sound experience for any moment of the day, be it commuting, a relaxation break, a power nap, or a deep work session.

Pricing and availability
LinkBuds S have a suggested retail price of $199.99 and will be available for purchase on May 20, 2022, or for pre-order today in color options White or Black at, Amazon and other authorized dealers. Exclusively at Best Buy, a third color option will be available, Ecru.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.


Globally, the video game and e-sports market is expanding, topping US$106bn in 2017. Growth will continue at a 7% CAGR over the next five years. Fast growth and big dollars make video games and e-sports dynamic, compelling segments.


Globally, the video game and e-sports market is expanding, topping US$106bn in 2017. Growth will continue at a 7% CAGR over the next five years. Fast growth and big dollars make video games and e-sports dynamic, compelling segments.

Related News


RobotLAB, Creator of VR Expeditions 2.0, extends its VR-Class VR Educational Virtual Field-Trips

prnewswire | December 07, 2020

RobotLAB Inc., the award-winning educational robotics company, announced today its partnership with Avantis Ltd., a UK-based leader in the virtual reality for the classroom. Avantis' flagship product – ClassVR, offers a versatile platform harnessing the power of Virtual and Augmented Reality for education. It comes with hundreds of lesson plans and access to classroom management tools, and a real-time classroom delivery platform. "RobotLAB is working in the Virtual Field Trips market for many years," said Elad Inbar, RobotLAB' CEO," First, as Google Expeditions' global certified partner, and now that it was retired, as the creator of Google Expeditions' alternative - VR Expeditions 2.0. The partnership with Avantis and the introduction of ClassVR as a part of RobotLAB's portfolio cements RobotLAB's leadership in the Educational VR field and the commitment to the education community," added Inbar. "We're incredibly excited that RobotLAB is representing ClassVR," said Huw Williams, Chief Marketing Officer for Avantis," Class VR has been an educational success worldwide, and the partnership with RobotLAB will help to bring it to many more schools." added Williams. "ClassVR was named the 5* Winner of the Tech for Teachers Award. We are always conscious that any classroom technology should be relevant and impactful and not just about the technology, so it was great to see that RobotLAB has a similar mission statement. Sometimes, the stars align perfectly," concluded Williams. RobotLAB believes that this partnership will continue to enhance the educational technology not only for the in-person instruction in the classroom, but during times of a pandemic. Available in sets of 4, 8 & 30 headsets, ClassVR expands RobotLAB's virtual reality portfolio, ranging from the Standard VR kits, AR/VR kits to Advanced VR kits, and the newly launched Class VR kits. Educators will be able to enjoy Class VR content on the devices and later on VR Expeditions 2.0 content on the Class VR platform as well.

Read More


Commsease Delivers New Corporate Technology to the Social and Entertainment Industries Worldwide

Commsease | April 19, 2022

The Metaverse is the hottest issue in the digital world. It is harder to execute technologically than mobile Internet and poses various technical obstacles. To overcome Metaverse development will necessitate the development of more advanced communications and security technologies that will allow for a more real-time and reliable immersive experience. CommsEase, the top cloud communications service provider, has taken a deep dive into Metaverse technologies and is currently offering technical solutions for organizations’ Metaverse needs worldwide. The company’s two new solutions, branded “RTM+RTC+Avatar” and “Game/VR Voice” address Real-Time Messaging, Real-Time Communication, Avatar, and Voice Communications for Gaming.” The "RTM+RTC+Avatar" solution from CommsEase offers the industry's first "Virtual Image+Real-time Interaction" in a single SDK, saving time and money for potential developers. The key powered by CommsEase's Communications Acceleration Network, a global intelligent routing network, can vividly restore the image of avatars and realize real-time interaction between avatars, allowing enterprise customers to take the first step into the Metaverse without any barriers. It provided for the real-time data collection on client devices and real-time data processing in the cloud, reducing algorithmic task performance. As a result, people with low-end phones and no wearable gadgets can access the Metaverse universe. "Game/VR Voice" allows users to communicate with VR voice, VR message, range voice, voice changer, voice to text, content anti-spam, and many other features as a full-featured communication solution in the gaming business. CommsEase created the first 720-degree spatial voice effect. 720-degree spatial speech increases auditory awareness in the vertical direction compared to traditional 360-degree voice. In addition, players can have the same calling and conversation experience in the game world as they would in a real-life scenario, thanks to the 720-degree steering scene at the voice sending and receiving ends. For Metaverse application solutions, CommsEase teamed with ZEPETO. It is one of Asia's leading Metaverse platforms and the developer of the hit video game "Mobile Version of New Ghost."

Read More


iHeartMedia and NRJ Group Partner to Develop, Translate, Distribute and Monetize Podcasts Hits for New French Audiences

iHeartMedia, Inc. | August 05, 2021

iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally as per podtrac, and the French multimedia group NRJ announced today a strategic partnership to develop, translate, distribute and monetize a specially curated slate of iHeartRadio Original podcasts for French listeners. The first translated podcasts will be available on the iHeartRadio app, in France on NRJ Group’s platforms and everywhere podcasts are heard from the last quarter of 2021, with regular new additions thereafter. Podcasts to be translated include the iconic “Stuff You Should Know,” the first-ever podcast to surpass one billion downloads. Launched in April 2008, the podcast has continuously educated listeners on a variety of topics in science, history, pop culture, urban legends, conspiracy theories and more. With thousands of episodes, a number of sold-out live events, a television season and a book deal, the show and its riveting hosts have garnered a loyal following across the globe. Additional shows in the curated slate are set to include other popular curiosity podcasts including “Stuff You Missed in History Class,” “BrainStuff,” “Unobscured with Aaron Mahnke” and “Cabinet of Curiosities,” music podcast “Rivals” as well as some of the most riveting true-crime podcasts like “Piketon Massacre,” “Missing in Alaska,” “Murder in Oregon,” and “Paper Ghosts” with more to come. “NRJ Group is proud to work with the world’s leading podcast publisher, sharing the same mission: making high-quality entertainment podcasts available to the widest audience. This deal enables us to significantly enrich our offer to French listeners while clearly positioning NRJ Global as the top reference in France for the monetization of podcasts,” said Cécile Chambaudrie, NRJ Global President & CEO of NRJ Group digital activities. In addition, the partnership will also include a slate of new co-produced podcasts featuring top French talent with more details to be announced in the future. As part of the deal, NRJ Group will distribute select iHeartRadio Original English-language podcasts across their apps and websites; and will lead the monetization efforts in France with exclusive monetization rights for the French translation versions. and the co-produced slate of new podcasts from existing and emerging French talent. And to drive revenue faster, NRJ Global will leverage Triton Digital’s (recently acquired by iHeartMedia) industry-leading supply side platform Yield-Op and its programmatic audio marketplace. “As podcast audiences continue to explode in the United States, the medium is also going global, beginning to grow meaningful fanbases around the world,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “iHeartMedia is in a unique position to partner with the best audio companies from each territory - like NRJ in France - offering them deep archives of existing hits for translation, co-production of new shows to better support the French podcast creator community, and ad technology from Triton to build sustainable podcast revenue fast as part of the premiere worldwide audio marketplace.” About NRJ Group NRJ Group is among the main media groups in France, producing, publishing, distributing and monetizing a wide variety of content, with a leading position in privately-owned radios thanks to its 4 brands (NRJ, Chérie FM, Nostalgie and Rire & Chansons), a significant role in TV both free (NRJ12 and Chérie 25) and pay (NRJ Hits), and a major actor of broadcasting through its subsidiary TowerCast. NRJ brands also live online with websites, mobile and voice-operated apps and over 240 digital radios, making NRJ the 1st privately-owned digital radios’ publisher in France. NRJ Group operates in 17 other countries. About iHeartMedia, Inc. iHeartMedia, Inc. is the leading audio media company in America, reaching over 250 million people each month. It is number one in both broadcast and digital streaming radio as well as podcasting and audio ad tech and includes three business segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group.

Read More