Ted Sarandos on How Netflix Predicted the Future of TV

Variety | August 21, 2018

When Ted Sarandos first met with Netflix founder Reed Hastings about working for his start-up online video-rental service in 1999, Hastings laid out his vision for the new recruit.Hastings saw his company’s future as providing streaming video delivered to subscribers via the internet, even though Netflix at the time made its money by mailing DVDs to subscribers across the country.Sarandos, who has been Netflix’s head of content since early 2000, was impressed by the clarity of Hastings’ plans. This was right around the time that music file-sharing service Napster was starting to make headlines and provoke copyright infringement lawsuits. Sarandos took the job with the understanding that Netflix wasn’t going to be strictly a mail-order DVD service for long. But what he couldn’t have known was how profoundly the company’s pioneering efforts would upend the traditional entertainment industry.

Spotlight

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

Spotlight

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

Related News

TECHNOLOGIES, MEDIA AND BROADCASTING

Veritone and Stats Perform Partner to Give Sports Data a New Voice

Veritone, Inc. | October 13, 2022

Veritone, Inc. (NASDAQ: VERI), creator of aiWARE, a hyper-expansive enterprise AI platform, announced a new strategic partnership with Stats Perform, the sports tech leader in data and AI, designed to provide real-time play-by-play, pre-game, in-game and post-game updatesThe partnership will combine Veritone’s award-winning synthetic voice AI technology and Stats Perform’s trusted Opta sports data to bring localized, AI voice capabilities to content creators, media organizations, brand agencies, teams, leagues and betting platforms around the globe. “Generating lifelike AI voice commentary for sports is the natural next step for the industry, Thanks to Veritone technology, our users will now have the ability to create custom voices in partnership with beloved broadcasters, in multiple languages including English, Spanish, French, German, Japanese, Italian and Arabic, and incorporate these lifelike voice options into stats reporting to reach wider global audiences with localized content. This is particularly important for those who do not read and speak the host-distributed language; as well as those with visual impairments or disabilities.” -Stats Perform Chief Revenue Officer Steve Xeller Dating back over 26 years, Stats Perform’s Opta data provides the deepest and most trusted historical sports data to power interactive content and create engaging experiences for fans. Veritone Voice, which supports both text-to-speech and speech-to-speech AI modalities, will enhance Stats Perform’s offerings with a wide range of capabilities, including: Enabling voice-enhanced commentary for automated match previews, recaps, player bios and play-by-play, Empowering sports fans to choose the audio content that fits their preferences, Reaching global audiences in their native languages to foster inclusion in sports reporting, and Providing access to sports reporting for those who are visually impaired or have reading disabilities. Veritone’s partnership with Stats Perform is truly a tipping point within the sports tech and AI industries,” said Veritone President, Ryan Steelberg. “This is the first-time synthetic voice will be deployed in sports reporting at scale. It takes storytelling in sports to a new level and dramatically transforms fan engagement. OneFootball, a football media company with over 100 million fans worldwide, is already looking at how AI voice can play a role in their content strategy. “At OneFootball, our aim is to deliver the best football experience on the planet, We believe content that drives engagement and adds to our vertically integrated product will give our fans a reason to return to our app many times per day. Realistic and scalable audio content can play an important role in this strategy.” -Patrick Fischer, Chief Business Officer at OneFootball. Veritone Voice offers a comprehensive suite of integrated voice features. Built on Veritone aiWARE, the first operating system for AI, Veritone Voice gives all users access to multiple voice engines that combine with other cognitive capabilities such as translation, sentiment analysis, content classification and many more to create content at scale. About Veritone Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organizations in both commercial and regulated sectors, Veritone’s software, services, and industry applications simplify data management, empowering the largest and most recognizable brands in the world to run more efficiently, accelerate decision making and increase profitability. Veritone’s hyper-expansive Enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Through its robust partner ecosystem and professional and managed services, Veritone develops and builds AI solutions that solve the problems of today and tomorrow.To learn more, visit Veritone.com. About Stats Perform Stats Perform is the market leader in sports tech providing the most trusted sports data and the latest advancements in applying AI and machine learning to deliver better predictions for teams, sportsbooks and a more engaging broadcast, media and fan experience. The company collects the most detailed sports data to create new experiences across sports. Leveraging the richest sports database, Stats Perform enhances sports competition and entertainment through machine learning and computer vision to create advanced predictions and analysis – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. For more information, visit StatsPerform.com

Read More

MEDIA AND BROADCASTING

LG Smart TVs Get Global ACR Upgrade, Legacy Technology Replaced By ACR From LG Ads Solutions

LG | September 16, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia.As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The rollout covers 27 countries across the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. Chief Executive Officer Raghu Kodige said, This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light-TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate, and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success. “Since the LG Ads Solutions launch, the team has created tremendous momentum for the business globally. This ACR rollout is another great milestone that demonstrates their drive, commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.” -Chris Jo, Senior Vice President, Head of Platform Business at LG Electronics Home Entertainment Company, The ACR data, which is in global and regional compliance with all consumer data privacy regulations, helps brands understand, in an anonymized fashion, which TV ads have aired, or not aired, and how many times, in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, conquest households that are exposed to competitor’s ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting. The data can also be used to measure the effectiveness of the ad. Two use cases, for example, are that it can determine if an ad drove viewers to a particular TV show or movie, or if it drove downloads and registrations to an OTT app or service. LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint granular audience segments and to optimize reach, frequency, and ad effectiveness across linear and streaming television. About LG Ads Solutions LG Ads Solutions is the leading connected TV and cross-screen advertising service, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at info@lgads.tv.

Read More

SOLUTIONS,MEDIA AND BROADCASTING

SportsGrid Network launches on Xiaomi Mi TV + in España

SportsGrid | November 23, 2022

SportsGrid, the world's first and only 24-hour streaming FAST channel serving the massive sports wagering audience, announced the launch of the video network on the Xiaomi Mi TV + in España. SportsGrid is available today on the Xiaomi Mi TV platform joining the wide selection of free channels across many programming genres including movies, TV shows, sports, news, comedy and more. The SportsGrid Network viewer experience amplifies the emergence of new levels of fan engagement among Men 18-34 with the convergence between live event coverage and real-time sports wagering. With users consuming more and more streaming video content every year, we believe it is important to let users experience quality content in new ways. We're happy to work with SportsGrid to connect Xiaomi users to watch the live sports wagering coverage of major sports events. We look forward to the launch of the SportsGrid Network to provide the real time scores, data, and intelligence to benefit our users. said Hanson Han, Director of Business Development, Xiaomi International. "As we approach the FIFA 2022 World Cup, SportsGrid is extremely pleased to be covering the live global event with the real-time odds, moneylines, and gaming data for our connected worldwide viewers. SportsGrid has developed strategic global content alliance relationships with the Sporting News, Legal Sports Report, the Parleh (Canada), and Sportradar to augment the network's worldwide coverage. The SportsGrid strategic content alliance is a collaborative initiative bringing together the strategy, reporting, and editorial resources of each participating media organization." -Charles Theiss, SportsGrid Chief Media Officer. Amagi, the leader in media SaaS for broadcast and connected TV, has supported SportsGrid's rapid international growth with their next-generation media technology solutions accelerating the worldwide distribution and monetization of the network. About Xiaomi Corporation Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of "Make friends with users and be the coolest company in the users' hearts", Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world's leading smartphone companies. The company's market share in terms of smartphone shipments ranked no. 3 globally in 2021. The company has also established the world's leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020. For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom About SportsGrid, Inc. SportsGrid, Inc. is the multimedia technology platform providing innovative digital solutions for the convergence of sports content, gaming, and mobile technology. The SportsGrid multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto, and SportsGrid Studios. With the seismic shift towards multiscreen IP, cloud, and data-driven distribution of sports content, SportsGrid launched an innovative video content management and distribution initiative in 2020. The video distribution platform syndicates the exclusive SportsGrid short-form programming to premium publishers to grow and engage their digital sports gaming audiences. SportsGrid, Inc. is the content source and destination to serve the massive sports gaming audience with unrivaled best-of-breed programming, technology, data, and gaming analysis.

Read More