LiveOne | February 15, 2023
On February 14, 2023, LiveOne, an entertainment provider, announced its partnership with VersusGame for monetization, engagement, and retention of listeners in the network of its proprietary subsidiary, PodcastOne, through skill-based gamification. PodcastOne will provide MiniGames for listeners to watch and answer opinion-based prediction questions for rewards.
Introducing gamification across PodcastOne’s network will allow host talent and advertisers to create content and sponsor it for its valued listeners, engaging users within the website network. This will enhance customer experience with games based on various genres like Lifestyle, Sports, News, Music, Television and Film for exciting rewards. To reach an audience beyond the website, it will share the MiniGames with the community across social media platforms, along with trending subject-based prediction and opinion polls, to maximize the play.
The MiniGames of VersusGame are a source of non-advertising revenue for the businesses of creators, platform owners and publishers. They make passive content interactive and establish future-based excitement. It maintains contextual relevance while increasing engagement and retention for user experience. The results from the partners reported that MiniGames had shown approximately 27% engagement rate and about 55.6% click-through rate, on average.
Founder and CEO of VersusGame, John Vitti, said, “With over 200 active podcasts, PodcastOne is a powerhouse partner for us. We are eager to share our interactive content solution with their amazing audience.”
(Source – Business Wire)
President of PodcastOne, Kit Gray, said, “Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an interactive way. Offering users, the chance to win financially while also generating internal revenue is a win for everyone.” He added, “Bringing gamification into the PodcastOne world brings our listeners into our shows in a whole new way. Now they get to engage directly with show hosts and participate in the conversation. It elevates the listener’s experience like never before.”
(Source – Business Wire)
Headquartered in Los Angeles, California,LiveOne, a music, entertainment, and technology platform, delivers premium content and customer experience worldwide through its memberships and live as well as virtual events. It provides paid and ad-free memberships, streaming songs, services for artists and radio stations, podcasts, vodcasts, pay-per-views, personalized merchandise, music NFTs, and connecting brands, bands, and customers. Its proprietary subsidiaries are PPVOne, PodcastOne, LiveXLive, Custom Personalized Solutions, Palm Beach Records and Slacker Radio. Digiday has awarded it with Best Live Moment for its “Social Gloves” PPV Event.
Viewlift | January 11, 2023
Viewlift and Bitmovin to Introduce Buffer-free Video Streaming for Global Market
ViewLift, a pioneer in end-to-end streaming and over-the-top (OTT) solutions, has entered a multi-year partnership with Bitmovin.
By incorporating Bitmovin's cloud-based video streaming infrastructure technologies, the collaboration will enhance the quality of streaming on OTT platforms worldwide and improve ViewLift's full-cycle content distribution and monetization potential.
The quality of experience has become the top indicator for viewer retention after recent findings by Bitmovin. The results stated that over half of the users have unsubscribed from a streaming service owing to buffering issues, enabling content owners to bring to the market quickly and at scale, maximizing profits and minimizing churn.
ViewLift's customers can now use Bitmovin to get jerk-free streaming, as the latter’s encoding solutions include the Next-Generation VOD Encoder, which supports multi-codec streaming, 8K, and multi-HDR, and the Live Event Encoder, to handle the traffic.
ViewLift's OTT platform will now also include Bitmovin Analytics. Using an automated device testing solution and Bitmovin Player, it will be able to test, deploy, and improve video playback while ensuring smooth streaming on all devices.
"Partnering with Bitmovin is a win-win for both of us. But the ultimate winners in this partnership are our customers and their viewers. Our joint capabilities are poised to provide them with an unrivaled OTT viewing experience. At a time when streaming quality is critical to viewer acquisition and retention and can make or break OTT businesses, our combined technology advantage will allow content owners to step up their game. Bitmovin's hyper-efficient codecs, cloud-based encoding, and intelligently optimized adaptive bitrate optimized encoding ladders combined with ViewLift's end-to-end content distribution and monetization solutions are a game-changer in the OTT space,"
-Manik Bambha, President of ViewLift, shared about the partnership.
(Source: Business Wire)
ViewLift® was founded in 2008. It is an edge OTT content distribution platform that assists media businesses, sports leagues, and broadcasters to monetize their content via native branded apps on the web, mobile, game consoles, and other connected smart TVs.
Movella | February 17, 2023
Movella, a full-stack services provider for the digitalization of movement, has recently announced early access to its new live-streaming software platform called OBSKUR. It is a platform that provides tools for interactive experiences during live streams on sites like Twitch.
The platform is an all-in-one solution for content creators, offering tools assisting them in monetizing and adding features like 3D characters, creative environments, and interactive elements into their streams without any requirement for technical expertise. Giving early access is important for OBSKUR, providing a chance for the development and upgradation of its product features. It will also allow a selected group of users to test the platform and provide their valuable feedback on the platform so that OBSKUR would innovate and cater to the needs of its users.
Its offering OBSKUR represents its dedication to the democratization of content creation and animation. The distribution of OBSKUR will be through the Epic Games store, which will give it exposure to the huge user base, market support and update system and will help to focus more on software development.
CEO of Movella, Ben Lee, said, "We are thrilled to have OBSKUR enter the early access phase." He added, "At Movella, we enable the digitization of movement, and OBSKUR is a perfect extension of this for the livestreaming market. The OBSKUR platform gives users the ability to produce truly engaging and interactive livestream events, and we can't wait to see the amazing content that will come from this."
(Source – Globe Newswire)
Headquartered in Henderson, Nevada, Movella, a company of information technology and services, has been providing full-stack services of software, sensors, and analytics for the digitization of movement since 2009. It strives for innovation in the fields of entertainment, automation and mobility markets, health, and sports. It enables its clients to monetize the value of movement and provide actionable insights through data. It partners with brands like Electronic Arts, Netflix, Toyota, Siemens, EPIC Games, 20th Century Studios and sports organizations. It provides solutions for analyzing, capturing, and sensing the motion and states of being.