On January 24, 2023, Tinuiti, the largest independent performance marketing firm, announced that it acquired Ampush, a leading growth marketing agency focused on social platforms that provide end-to-end performance creative and customer acquisition capabilities.
The third acquisition since 2021 strengthens Tinuiti's industry-award-winning paid social capabilities and gives customers access to unique end-to-end social, creative, and measurement capabilities that use data through industry-differentiated technology.
Ampush, founded in 2010, gained fame by helping digitally native firms create suitable customer bases. The Ampush tech stack and social capabilities have shown the capacity to leverage unique technologies and methods to match people with businesses.
New Mountain Capital facilitated this transaction for Tinuiti, while PALAZZO served as Ampush's exclusive financial advisor. The acquisition's new offerings for Tinuiti's clientele include performance-driven creative for social, conversion-roadmap customization, and strategy-unlocking analytics.
Zach Morrison, CEO at Tinuiti, remarked, "With Tinuiti's acquisition of Ampush, we're unlocking a new level of social capabilities for clients designed not only for today's landscape, but for long term success - an end-to-end offering with expertise that combines creative with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership."
(Source – Cision PR Newswire)
Tinuiti and Ampush have a lot in common regarding corporate culture and their business philosophies. Both organizations value employee happiness as a key performance indicator and place a premium on fostering a culture of ownership in the workplace. Ampush's robust roster of industry experts and excellent executives is evidence of the company's shared values and dedication to keeping and attracting talent.
Tinuiti is the largest independent performance marketing agency across streaming TV and the triopoly of Google, Facebook, and Amazon. With over 1,000 people and $3 billion in digital media under management, Tinuiti has established itself as the industry leader in this space. It has a lot of experience in many areas, such as search and social media, Amazon and other online marketplaces, mobile applications, customer relationship management, email marketing, and more. The company knows that achieving success requires a combination of strategy and channel specialization. Each solution is implemented utilizing GAMMA, Tinuiti's performance planning framework, and is made possible by Mobius, the company's unique suite of marketing analytics and media activation technology.