Viewlift | January 11, 2023
Viewlift and Bitmovin to Introduce Buffer-free Video Streaming for Global Market
ViewLift, a pioneer in end-to-end streaming and over-the-top (OTT) solutions, has entered a multi-year partnership with Bitmovin.
By incorporating Bitmovin's cloud-based video streaming infrastructure technologies, the collaboration will enhance the quality of streaming on OTT platforms worldwide and improve ViewLift's full-cycle content distribution and monetization potential.
The quality of experience has become the top indicator for viewer retention after recent findings by Bitmovin. The results stated that over half of the users have unsubscribed from a streaming service owing to buffering issues, enabling content owners to bring to the market quickly and at scale, maximizing profits and minimizing churn.
ViewLift's customers can now use Bitmovin to get jerk-free streaming, as the latter’s encoding solutions include the Next-Generation VOD Encoder, which supports multi-codec streaming, 8K, and multi-HDR, and the Live Event Encoder, to handle the traffic.
ViewLift's OTT platform will now also include Bitmovin Analytics. Using an automated device testing solution and Bitmovin Player, it will be able to test, deploy, and improve video playback while ensuring smooth streaming on all devices.
"Partnering with Bitmovin is a win-win for both of us. But the ultimate winners in this partnership are our customers and their viewers. Our joint capabilities are poised to provide them with an unrivaled OTT viewing experience. At a time when streaming quality is critical to viewer acquisition and retention and can make or break OTT businesses, our combined technology advantage will allow content owners to step up their game. Bitmovin's hyper-efficient codecs, cloud-based encoding, and intelligently optimized adaptive bitrate optimized encoding ladders combined with ViewLift's end-to-end content distribution and monetization solutions are a game-changer in the OTT space,"
-Manik Bambha, President of ViewLift, shared about the partnership.
(Source: Business Wire)
ViewLift® was founded in 2008. It is an edge OTT content distribution platform that assists media businesses, sports leagues, and broadcasters to monetize their content via native branded apps on the web, mobile, game consoles, and other connected smart TVs.
TECHNOLOGIES,MEDIA AND BROADCASTING
Vbrick | December 20, 2022
Vbrick, the leading end-to-end enterprise video solutions provider, today announced it has acquired enterprise content delivery network (eCDN) provider, Ramp Holdings, Inc.An integral part of a comprehensive enterprise video strategy, eCDNs optimize video distribution behind the corporate firewall, eliminating network bandwidth and latency challenges while ensuring high-quality end-user experiences. Vbrick and Ramp are the industry’s leading eCDN providers, each offering multiple video distribution modalities to support a variety of network configurations, giving customers flexible options to meet any enterprise use case.<br /> <br /> This flexibility is essential for organizations supporting remote and hybrid workers along with their office-based counterparts. With hybrid work policies often being set at the department or division level, IT teams must be prepared with a network that can handle spikes in video traffic. The combined power of Ramp and Vbrick’s eCDN technologies create an unparalleled solution for delivering flawless live and on-demand video.<br /> <blockquote> <p> “As video becomes more pervasive in the workplace, large organizations need proven and reliable enterprise video solutions with an eCDN that can optimize corporate network utilization and ensure great viewer experiences, Vbrick’s acquisition of Ramp consolidates the eCDN market’s best features and capabilities into a unified edge caching and multicast solution - together with Vbrick’s native peer-to-peer solution, this is a winning combination that will advance our ongoing commitment to building a better hybrid workplace for a new era of video streaming at scale.”</p> <p style="text-align: right;"> -Paul Sparta, chairman, and CEO of Vbrick</p> </blockquote> Customer and partner success will remain a top priority throughout this transition, and Vbrick will fully support existing Ramp customers and Ramp-certified partners in addition to Ramp eCDN technology as we move to unify into a single eCDN platform.<br /> <br /> We are excited to join the Vbrick family," said Neal Stanton, Co-CEO and CRO at Ramp. "This represents an important next step in Ramp’s mission to provide the most effective and secure video delivery. Vbrick is the industry leader and together we will provide richer solutions and greater support for our customers.<br /> <br /> <strong>About Vbrick</strong><br /> Vbrick is the leading Enterprise Video Platform (EVP) provider. Its end-to-end, cloud-native solution removes operational, performance, security, and integration barriers to adoption, unlocking the true power of video for the enterprise. The world’s most widely recognized brands rely on Vbrick’s proven unified streaming, video-on-demand, and content management capabilities to engage, empower, and transform their organizations at scale. To learn more visit vbrick.com.
SOLUTIONS, INDUSTRY MARKET
Brandlive | February 01, 2023
One of the top video-led marketing events companies, Brandlive, recently announced two new solutions for event professionals and marketers. The two new solutions include Greenroom for iOS and Greenroom Recording Studio. Brandlive is a company that makes video-based webinars and events more interesting. It is already empowering presenters with its suite of event and creator platforms. The company's newest solutions expand on its video production studio in the cloud, Greenroom.
Brandlive's integrated production software Greenroom now brings cinematic power into the presenter's pocket. One of the two new solutions added, the Greenroom app for iOS takes advantage of the world's most well-known and powerful camera, the iPhone. Before, the native Greenroom iOS app, the solution was only available on desktop browsers. It has better video quality than webcams, and presenters can use it whenever convenient. Greenroom for iOS takes away the fear that speakers will mess up their technology and gives them more confidence so they can focus on providing a powerful and impactful message. Using iPhone's cinematic mode, Dolby Vision technology and ProRes, the solution supports 24-frames-per-second, 4K resolution, live streaming, recordings, and multi-cam setup.
Greenroom's new cloud-based Recording Studio feature set by Brandlive helps marketers easily make agency-quality content for webinars, events, and important work moments. The Recording Studio helps to streamline the recording process and make it easy to mix recorded and live content for the perfect show creation on a shot-by-shot and segment-by-segment basis. The solution simplifies with the help of powerful presenter tools, including a teleprompter, scripts, and visual cues. The presenters can now present at their best and deliver the right message without flaws. The solution eliminates the upload and downloads and makes it a simple drag and drop in a click. Organizers can layer graphics, overlays, titles, animations, and music to transform boring webinars, product launches, and marketing events into something memorable for the people.
An enterprise software platform and service provider, Brandlive helps marketing events that bring elevated engagement with the help of high-quality video, which is from webinars to customer summits to internal town halls. Brandlive is a highly preferred platform for many Fortune 500 customers and has supported over 25000 events reaching 20+ million viewers since 2020. In addition, Fast Company magazine puts Brandlive at the top of the list of the 10 Most Innovative Live Events Companies of 2021 because of the launch of its easy-to-use video-making tool, Greenroom.