SOLUTIONS,MEDIA AND BROADCASTING
Simulmedia and TiVo | August 05, 2022
Simulmedia, the leader in truly cross-channel TV advertising, announced the renewal of its partnership with TiVo®, a wholly-owned subsidiary of Xperi Holding Corporation, which will help ensure that Simulmedia’s unique TV+® platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the U.S.Viewership data is more important than ever as advertisers across verticals grapple with the accelerating fragmentation of viewers, impeding their ability to cost-effectively find their high-intent consumers at scale and drive the KPIs that matter most to them.
Simulmedia’s patented TV+ advertising platform solves for fragmentation by giving advertisers seamless access to over 300 million viewers in the U.S. across 120 million households through integrations and partnerships with 250 broadcast, cable and streaming platforms and publishers.
As Simulmedia continues to build the most comprehensive cross-channel data set for planning across linear and connected TV, leveraging TiVo's robust data on the viewership behavior of millions of anonymized U.S. households as part of the TV+ platform will help advertisers target and activate against their strategic audiences across channels with unparalleled certainty, efficiency and speed.
Simulmedia’s partnership with TiVo has been a major contributor to the success of our smart, data-driven approach to television advertising for over a decade now,” said Dave Morgan, founder and CEO of Simulmedia. “As the cross-channel TV ecosystem has grown increasingly complex, the demand for reliable data on audience-viewing habits is greater than ever. With TiVo’s data deeply integrated into TV+, our clients now have a streamlined solution for unlocking the viewership data they need to better inform how TV can help them meet their business objectives.
“We are excited to extend our long relationship with Simulmedia as it continues to redefine data-driven TV and video advertising to meet the evolving needs of brands, marketers and agencies in an increasingly complex environment, Our TV viewership data will continue to provide Simulmedia with a high-quality data set that will support the creation of representative audiences giving their clients the ability to target advertising with confidence in this complex and evolving media environment.”
-Fariba Zamaniyan, Vice President, Data and Advertising, TiVo.
With the combination of TiVo with Simulmedia’s other data sets, along with Simulmedia’s patented predictive technology and its direct integrations with over 250 linear and CTV networks and publishers, the TV+ platform delivers a seamless, automated end-to-end solution for truly cross-channel TV advertising. The result is guaranteed reach against highly-engaged audiences without wasteful duplication, everywhere viewers watch or stream television today.
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.
TiVo brings entertainment together, making it easy to find, watch and enjoy. We serve up the best movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo delivers a passionate group of watchers to increase viewership and engagement across all screens. In June 2020, TiVo became a wholly owned subsidiary of Xperi Holding Corporation. Go to TiVo.com and enjoy watching.
About Xperi Holding Corporation
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (Adeia, DTS, HD Radio, IMAX Enhanced, TiVo), and by its startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers.Xperi, Adeia, DTS, IMAX Enhanced, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.
MEDIA AND BROADCASTING,BUSINESS
Helbiz Media | August 12, 2022
Helbiz Media, the exclusive distributor of media rights to Serie BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the Serie BKT championship for the 2022/2023 season, offering a vast number of fans abroad the thrill of the exciting championship.
The highlights of the Serie BKT Championship will be shown on the program "Casa Italia," which airs Tuesdays starting September 20. Helbiz Media also aims to sublicense its distribution rights of Serie BKT with the goal of increasing both revenues for the League and the international visibility of the championship.
The agreement with RAI represents a further step in the path of achieving significant international growth for the Serie BKT championship, after the success of last season in which Serie B was broadcasted in more than 30 countries including the United States, Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel.
"I am particularly pleased with the agreement reached with RAI for the broadcast of Serie BKT highlights in international channels with RAI Italia. It is good news for all the fans who abroad will be able to follow the spectacle of an incredible Championship and enjoy the best moments with the most spectacular goals, always with the guarantee of quality and professionalism of RAI's journalism."
-Matteo Mammì, CEO of HELBIZ MEDIA
Statement by Fabrizio Ferragni, Rai Director Foreign Offer Thanks to the agreement with Helbiz, Italian soccer is back on Rai Italia. Our compatriots abroad, reached by our channel all over the world, with an audience of about 25 million homes/families, will be able to receive the most exciting moments of the Serie B Championship, presented and commented every Tuesday, starting from September 20, by Piercarlo Presutti and his guests, inside Casa Italia, the renewed afternoon format created by Rai Italia for and with Italians around the world.
MEDIA AND BROADCASTING
Allen Media Group | June 24, 2022
Byron Allen's Allen Media Group (AMG) free-streaming digital platform, HBCU GO – the leading media provider for the nation's 107 Historically Black Colleges and Universities (HBCUs) – is launching a pair of exhilarating shows that appeal to the hearts and minds of their audience. Beginning Thursday, June 23, fans are invited to tune in to THE COLOR OF STEM – a docu-series that explores the latest discoveries, NFTs, and people making a difference in Science, Technology, Engineering, and Math (STEM), and SPADE A SPADE – a half-hour roundtable talk show that features teams of well-known entertainers, athletes, and influencers as they discuss topical news and views over a game of spades. Both shows are proudly sponsored by Procter & Gamble and are available to audiences across the country at HBCUGO.TV and by downloading the HBCU GO app on Roku, Amazon Fire TV, and Apple TV.
THE COLOR OF STEM – debuts on Thursday, June 23 at 11:00 am ET. This docuseries explores how access to STEM programs has impacted the lives of Black students across the country by creating opportunities for students to secure jobs in science, technology, engineering, mathematics and to compete in the global marketplace. Each episode will introduce HBCU graduates and highlight their road to success as a way to empower viewers, shatter stereotypes and share "how-tos." The series celebrates and amplifies the unique journey of Black students who have skillfully navigated STEM-related career paths. Additionally, the program explores how attending an HBCU impacted their lives and their careers. THE COLOR OF STEM episode airing June 23rd will feature Music Notes, an educational music company founded by Jimmy Pascascio and LaMar Queen, two middle school math teachers in South Central Los Angeles. Mr. Q-U-E and Mr. D combine their love of hip hop with their passion for teaching to create STEM songs that are sure to have viewers nodding their heads and rapping along. The episode also highlights Lisette Titre-Montgomery of Gameheads, whose passion is being a diversity advocate for the game industry. She speaks publicly about how game-based curriculums are the key to engaging today's youth in Science, Technology, Engineering, Art and Math (STEAM), and careers. Gameheads is a Game Development Accelerator program for Oakland youth, establishing art curriculums and recruiting industry professionals to mentor students of color to become the next generation of developers.
SPADE A SPADE – debuts on Thursday, June 23 at 3:30 pm ET. The first episode of SPADE A SPADE, in celebration of the 50th Anniversary of Title IX, which gave equal access to sports for women, will feature Olympic sprinter Sanya Richards-Ross, the first female African-American position coach in NFL history, Jennifer King, and Shakira Austin of WNBA's Washington Mystics – 2022's third overall draft pick in the WNBA. SPADE A SPADE is a 30-minute round-table talk show hosted by notable influencer King Flexxa. SPADE A SPADE features teams of students, entertainers, athletes, and their select partners in a classic neighborhood game of trash talk and real conversation about key issues of the day. Each week, three guests will play for a winner-takes-all game and bragging rights. For those who know and love the game, SPADE A SPADE offers fans a chance to get in the heart of the action and play for fun while rooting for their favorite team's charity. Additional celebrity guests for the season include David Banner, Robert Covington, Quinn Cook, K. Michelle, Yandy Smith, Jess Hilarious, and John Wall, among others. The first season will include a five-episode run featuring such kitchen table topics as mental health, the state of HBCUs, and other riveting cultural conversations.
These new shows are executive produced by HBCU GO's Curt Simmons and Karrington Symonds. With more than 40 years of collective television and film experience, the HBCU GO team has garnered five Emmys, six Telly Awards, a Peabody Award, and three NAACP Image Award nominations for their documentaries, unscripted series, and live shows.
THE COLOR OF STEM and SPADE A SPADE are being supported by Procter & Gamble, which through its Widen the Screen initiative is fueling more expansive portrayals of the Black experience in film, television, and media through partnerships and programming with Black creators and Black-owned and Black-operated media companies. Procter & Gamble brands (including My Black is Beautiful, Olay, Old Spice, Pantene, and Secret) will provide advertising support as part of Procter & Gamble's collective efforts to serve the HBCU community.
"HBCUs are the heart and soul of Black America. The free-streaming service HBCU GO is simply here to amplify the excellence of these extraordinary institutions of higher learning, Allen Media Group is 100-percent committed to bringing original and inspirational content to this platform, and we genuinely appreciate Procter & Gamble for their continued sponsorship and commitment in working with us to achieve this very important goal."
-Byron Allen, Founder/Chairman/CEO of Allen Media Group.
HBCU GO is pleased to amplify the voice of Black excellence to students, alumni, and our community during the summer and throughout the whole year," said HBCU GO President Curtis Symonds. "From documentaries, movies, sports, talk, and lifestyle programming, we're opening new doors for content creators to share their stories and to shine a light on our unique cultural experience. HBCU GO is the ultimate destination for free, quality content.
For more information about HBCU GO visit HBCUGO.TV or follow us on Facebook, Twitter, YouTube, Instagram.
About HBCU GO
HBCU GO is a cultural lifestyle destination and leading sports media provider that embraces and represents the voice of Black Excellence every day of the year through an all-new platform that captures the rich history, diversity, perspectives, and cultural experiences at HBCUs (Historically Black Colleges and Universities). The network also provides a platform for emerging creatives in media production, branding, and broadcasting. We offer our viewers the best in live sports, original series, documentaries, films, comedy, and edutainment programming produced by African American leading producers, directors, and students from select HBCUs.