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. https://entertainment.report/Resources/Whitepapers/fef4c351-db0f-4668-93f6-a3ab1c9ebaf4_ar-vr-marketing-immersive-tech (2).pdf
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AR/ VR MARKETING IMMERSIVE
This decision tree is based on where immersive technology exists in its evolution today and is grounded in research we conducted as part of the Magid VR/AR Insights Consortium. (If you are reading this in 2022, stop here—the world has certainly changed.) This research was focused on entertainment, but the overarching insights can be applied more widely. Magid conducted six 2-hour focus groups with consumers familiar with immersive technology. DOWNLOAD