Under the Microscope: Mobile Gaming in APAC

July 24, 2019

We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific.When it comes to mobile gaming in APAC, China and Japan have gotten most of the attention as mature markets in the industry.

Spotlight

WTOC-TV

WTOC-TV signed on the air February 14, 1954. A CBS affiliate from day one, WTOC became the very first television station in Savannah, Georgia. And WTOC remains today as the number one station in Savannah, not only in birth date but, most importantly, in viewers and in community involvement. WTOC dominates overall Savannah market viewing (22 Georgia and South Carolina counties), especially with local news. The station's core weeknight newscasts, at 6:00 PM and 11:00 PM, have won every audience measurement rating period in the market since November of 1980! That's nearly 25 consecutive years of local news viewing leadership!

Other Infographics
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Game On: Turn Your Love of Gaming into a Career

Infographic | April 7, 2020

Game On: Turn Your Love of Gaming into a Career whether you are a serious gamer or you’ve always toyed with coding, your passion for gaming may lead to an exciting career. To identify¬ keys to successful gaming careers, we tapped into three.

Read More
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The Decline of the Media Industry

Infographic | March 13, 2020

The traditional media industry has taken a huge hit over the past few years. Since the boom of online media and social media, newspapers have been replaced by online news sites, printed books have been replaced by Kindles and e-readers, and video rental stores have been replaced by Redbox. Traditional media companies are suffering financially–some have even had to file for bankruptcy. Take a look at how traditional media is changing in the infographic below.

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GAME MECHANICS FOR NON-GAMING APP BUSINESSES

Infographic | February 27, 2020

No matter what category your mobile app is in, the challenge of retaining loyal users is universal. While generating initial interest and communication of value is top-of-mind, there’s plenty of work to be done in keeping those users engaged and turning them into much-coveted Daily Active Users (DAU). But when your app or audience may be more utility focused or situational, how do you keep retention high?

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AR vs VR Spelling Out the Differences and Similarities

Infographic | April 2, 2021

VR provides users with a fully digital environment with no elements from reality. AR, meanwhile, enhances what you see by adding computer-generated images to the view using different devices. VR requires wearing a VR headset or other seemingly cumbersome gear to create a truly immersive experience.

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2019 Gaming on Twitter

Infographic | February 4, 2020

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

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AI in the Entertainment Industry

Infographic | August 12, 2022

Production businesses make informed decisions on marketing and advertising with the help of artificial intelligence (AI). AI examines critical data and provides important insights into consumer behavior

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Spotlight

WTOC-TV

WTOC-TV signed on the air February 14, 1954. A CBS affiliate from day one, WTOC became the very first television station in Savannah, Georgia. And WTOC remains today as the number one station in Savannah, not only in birth date but, most importantly, in viewers and in community involvement. WTOC dominates overall Savannah market viewing (22 Georgia and South Carolina counties), especially with local news. The station's core weeknight newscasts, at 6:00 PM and 11:00 PM, have won every audience measurement rating period in the market since November of 1980! That's nearly 25 consecutive years of local news viewing leadership!

Events

GDC 2023

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devcom 2023

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GDC 2023

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devcom 2023

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