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. https://entertainment.report/Resources/Whitepapers/37110407-70fe-4760-8261-e71b231a085b_2019-03-Educational-Infographic-1_final2.pdf
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WHAT KIND OF VIDEO CONTENT DO CONSUMERS LIKE MOST ON SOCIAL MEDIA?
It’s important to understand this in order to determine the type of content consumers prefer to see on each platform -- but if you were considering video, you’re off to a good start. It’s reported that consumers prefer to consume video over any other type of content from brands on social media, which means if you haven’t begun incorporating video into your social strategy, now’s the time. Just as your written content should be specific to the social platform your posting on, so should your videos. DOWNLOAD