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BENCHMARKING YOUR MEDIA BRAND'S DIGITAL FOOTPRINT

April 01, 2020 | (10:00 AM)
USA (United States of America)
SHARESHARESHARE
Carola York helps media brands understand their digital IQ relative to their competition using an apples-to-apples comparison. Where is your traffic coming from compared to your competition's traffic? Who has more of a reliance on organic versus paid sources? What does this reveal about your competitor's acquisition strategy? Do site engagement metrics raise alarm bells or highlight opportunities?