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GETTING BUY-IN FOR YOUR MEDIA PLAN

September 18, 2019 | (3:00pm)
USA (United States of America)
The challenge of working in media is convincing your coin-holding internal clients that you need more dollars. In this session, you'll learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.