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HOW BEN TRANSFORMED FROM PRODUCT PLACEMENT & INFLUENCER MARKETING TO AI

September 15, 2020 | (11:30 PM)
USA
SHARESHARESHARE
Known as one of the pioneers in the influencer marketing industry, Ricky Ray Butler has been a driver of change across both social media and the entertainment technology landscape. In 2016, he sold his company, Plaid Social Labs, to Bill Gates and has been a catalyst for transformative change in the product placement industry since the acquisition. In 2018, Ricky was appointed CEO of BEN and within the year announced the development of proprietary deep learning neural networks to help brand marketers better predict.