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OPTIMIZE YOUR APPROACH TO PERFORMANCE MEDIA BUYING

July 17, 2019 | (1:00pm)
USA (United States of America)
Brands are increasing their investment in media on platforms such as Google, Amazon and Facebook, but too often marketers are taking a “set it and forget it” approach and missing opportunities to optimize their media performance. We will explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, while demonstrating how brands like SafeAuto, LiveXLive and Slingshot Health are taking innovative approaches to digital media buying.