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PEOPLE BASED MARKETING WITH M1 ADVANCED TV

July 30, 2019 | (2:00 PM)
USA (United States of America)
TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT.  Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become familiar with the measurement and optimization strategies that accompany the video advertising format.