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PLEASED TO MEAD YOU: INTRODUCING THE NEW DDEX STANDARD ‘MEDIA ENRICHMENT AND DESCRIPTION’

October 10, 2019 | (2:00 PM)
USA (United States of America)
Digital Data Exchange (DDEX) is introducing a new music metadata standard, Media Enrichment and Description (MEAD), designed to enable the communication of data that does not appear in the Electronic Release Notification (ERN) message. The latter is solely focused on the core data about releases being provided to DSPs by labels and distributors — at its simplest, this is data including artist name, track title, duration and some other contributors. The MEAD standard, on the other hand, will support the communication of different types of data about the releases, aimed specifically at facilitating better marketing and at improving the consumer experience for search and discovery.