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THE EMERGING TV LANDSCAPE

May 17, 2019 | (4.30 AM)
USA (United States of America)
The key tech and consumer trends affecting the TV market. How to define ‘television’ in a world of internet convergence. How we define the roles of a 'broadcaster' and a 'platform' in the 21st century Who will dominate TV in the coming years? The course will provide the context to understand new advertising formats like addressable TV. Key terminology and concepts in the new TV landscape. How all TV marketing fits together.