home.aspx

 
.

TV ADVERTISING IN A CONNECTED WORLD: UNDERSTANDING MEASUREMENT, CREATIVE AND ENGAGEMENT

October 10, 2019 | (1:00 PM)
USA (United States of America)
The rise of connected TV, a channel which now reaches over half of all American homes, has opened the door to a world of new opportunities for marketers aiming to combine the reach of television with the addressability, interactivity, and measurability of digital. To better understand this opportunity, Innovid and the ANA embarked on a study in partnership with some of the world’s leading brands. During this session, we’ll share guidance and best practices to help marketers understand the value of connected TV advertising and offer constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.