Samsung Smart TVs will support Apple AirPlay 2 and iTunes videos in spring 2019

If the late 2018 deal that brought Apple Music to Amazon Echo speakers wasn’t surprising enough, Samsung today announced a similar partnership with Apple for 2018 and 2019 Samsung Smart TVs. Support for iTunes movies, iTunes TV shows, and AirPlay 2 will be coming in spring 2019.The deal is all but unprecedented for Apple, which has historically restricted playback of iTunes videos to its own devices, including Apple TVs, iPods, iPhones, iPads, and Macs, with no support for competing media players, such as Roku, or various smart TV platforms. That said, PCs running iTunes have been able to play iTunes videos, and the company has allowed third parties to license both AirPlay and AirPlay 2 for years.According to Samsung, a firmware update to 2018 Smart TVs will add a new iTunes Movies and TV Shows app in more than 100 countries. AirPlay 2 will become available on Samsung Smart TVs in 190 countries around the world.“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs,” said Apple Internet Software and Services SVP Eddy Cue, “so iPhone, iPad, and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home.”