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AUDI AND DISNEY WANT TO SPICE UP YOUR UBER RIDE WITH VR

January 07, 2019 / Sean O'Kane

iIron Man needs help. He’s being chased through outer space by some of Thanos’ baddies, so Rocket Raccoon and I rush to his aid. We make a few jumps using the Universal Neural Teleportation Network, and a few rollicking minutes later, I’ve helped blast the enemies to bits. Rocket sets off a few fireworks to celebrate.I’m not at Disney World, and, no, I didn’t eat acid while watching Guardians of the Galaxy in a Chrysler Pacifica. Instead, I was in the back seat of a new Audi E-Tron at a racetrack on the outskirts of Las Vegas. It’s one of the first few nights of the 2019 Consumer Electronics Show. There was just an Oculus Rift strapped to my face, and the experience I had — titled “Rocket’s Rescue Run” — was the result of a deal between Audi, Disney, Marvel, and a new startup called Holoride, which just got spun out of the German automaker.“Rocket’s Rescue Run” is Holoride’s first public demo. It ...