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Viacom CEO Bob Bakish: Mobile Will Be a Catalyst for the TV Industry

January 09, 2019 / Felicia Miranda

Viacom CEO Bob Bakish isn’t ready to celebrate victory just yet. “I wouldn’t ever say mission accomplished, and certainly not in the changing world we are living in,” Bakish said during his keynote conversation at Variety’s CES Summit Wednesday.That’s despite the fact that Bakish has overcome quite a few challenges since taking over the helm of the media company in late 2016. “The company was in the need of a turn-around,” he recalled. Two years ago, Paramount lost a whopping $0.5 billion, and Viacom was struggling on other fronts as well.Two years in, the company’s movie business is doing a lot better. “Paramount is in a fundamentally better place,” he said. This is also manifesting itself in the bottom line: “We’ve had seven straight quarters of earnings improvement,” Bakish said.So what’s next for Viacom? A major merger perhaps, possibly the long-rumored partnership with CBS? Bakish seemed dism...