home.aspx
 
. home.aspx

NEWS

home.aspx
   


Xumo to Go International in 2019, Launch Linear OTT Channels in Six Countries

January 09, 2019 / Janko Roettgers

Irvine, California-based connected TV startup Xumo is preparing for an international expansion this year: The company plans to launch in France, Germany, Spain, the UK, Brazil and Italy this year, CEO Colin Petrie-Norris told Variety on the sidelines of the Consumer Electronics Show (CES) Wednesday.For its go-to-market strategy, the company will rely on its existing relationships with TV manufacturers, including LG, Vizio and Hisense. Xumo first partnered with LG in 2016, and has since been curating linear-like channels from video providers like NBC News, Bloomberg and TMZ.These channels are displayed within the traditional programming guide of a LG TV, allowing viewers to seamlessly channel surf from broadcast TV to online video programming. An expansion to Europe is especially interesting for the company because of the strength of terrestrial broadcasting on the continent, said Petrie-Norris.Many of the channels are compiled on the fly, with Xumo dynamically pulling videos and ads to...