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Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal

January 23, 2019 / Todd Spangler

Fortnite maker Epic Games has acquired 3Lateral, a startup that makes tools that makes crafting digital humans easier. This tool finds use in video games, animated entertainment, and enterprise applications.The Novi Sad, Serbia-based 3Lateral will continue supporting game industry, film, and television partners in pursuit of perfecting the realism of digital humans, who will become an increasingly popular part of the landscape as a kind of friendly face on artificial intelligence technologies. Epic Games did not disclose the purchase price, though it can certainly afford the deal after raising $1.25 billion recently.3Lateral will also work to improve the state of the art in Unreal Engine’s support for virtual humans and creatures.