. home.aspx

NEWS

home.aspx
   


Can anyone beat PlayStation’s TV ad impressions?

January 27, 2019 / ELEANOR SEMERARO

GamesBeat Summit is coming to LA, April 23-24. It’s where unbeatable content meets unparalleled networking. Don’t miss early bird and indie pricing!It’s becoming a familiar sight: PlayStation at the top of the most-seen gaming industry ad ranking for the fourth month in a row. But also notable is Nintendo’s disappearance from the top five; instead, King takes second place followed by Xbox.GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.TV ad impressions for the gaming industry dropped during the period measured, down to 4.6 billion from last time’s 5.4 billion. Overall, 27 brands spent an estimated $71.2 million on 92 commercials that ran over 23,200 times.