Comcast, NBCUniversal ink original content deal with millennial-focused financial app Acorns

NBCUniversal and Comcast Ventures, the investment arm of the media conglomerate, are getting into bed with Acorns, a financial app aimed at millennials.The strategic partnership is centered on opportunities for editorial content and events.Acorns, which says it has more than 4.5 million accounts, will receive an equity investment from Comcast Ventures and will be giving a board seat to NBCUniversal that will be occupied by CNBC Chairman Mark Hoffman."This partnership with Acorns builds on CNBC's 30-year commitment to democratizing the financial markets, helping generations invest for their future," said Hoffman in a statement. "We are excited to bring together two brands with this shared social purpose to drive value to our viewers, users and customers."CNBC will hire a team to create financial literacy and personal finance content for Acorns platforms. CNBC will also produce features for a cross-company financial wellness initiative named "Invest in You: Ready. Set. Grow." that will run across CNBC, NBCUniversal and Comcast platforms.