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Apple streaming service launching in mid-April, report says

January 29, 2019 / Ben Munson

A launch date may finally be in sight after years of Apple hiring executives and amassing original content for its video streaming service.According to The Information, Apple is eyeing a mid-April launch for its subscription streaming service. The report said that Apple will update its TV app and add support for the streaming service.In 2017, Apple hired Jamie Erlicht and Zack Van Amburg away from Sony Pictures Television and gave them the reins to Apple’s fledgling original video content business. Since then, Apple has hired on more experienced television executives and announced several projects, along with a multiyear deal with Oprah Winfrey.Last year, The New York Times reported that Apple’s original series could begin debuting as soon as March 2019. Apple is taking on Amazon, HBO, Hulu and Netflix with a reported $1 billion content budget. The company has lined up programming including a series about a morning TV show starring Reese Witherspoon and Jennifer Aniston. Ap...