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Discovery unconcerned by Netflix’s accelerating unscripted efforts

February 26, 2019 / Ben Munson

Discovery Inc.’s bread and butter is unscripted television, and the company has content with competitors in that space like Netflix. But Discovery doesn’t sound overly concerned.When asked about competition in unscripted from companies including Amazon Prime, HBO, Showtime and Netflix, Discovery CEO David Zaslav said his company’s programming around food, travel, home improvement and true crime are all growing.“We’re seeing growth in those areas and it’s what we do,” said Zaslav. “When people go to HBO, Showtime, Amazon Prime and Netflix, they’re really going for something else. They’re paying $10 to $15 for scripted movies and series; that’s what the brand is.” He said that once viewers are done with scripted series or films, that’s the end of their engagement with it. He pointed toward Discovery’s programming in categories like golf, cycling, food, natural history and home improvement as drivers of fu...