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One in Five Consumers Uses Voice to Interact With Their TVs

April 02, 2019 / JANKO ROETTGERS

More than 20% of all consumers interact with their TVs or streaming devices via voice commands, according to a new survey from IHS Markit. An additional 30% aren’t currently using voice for TV viewing, but are interested in the technology.Unsurprisingly, voice is more popular with younger consumers, with 33% of 25- to 34-year-olds making use of voice assistants for their TV viewing. Consumers who are 55 years or older on the other hand rarely make use of the technology, with only 4% of this group saying that they use voice to control their TVs, or find content to watch. TV manufacturers and pay TV service operator alike have increasingly been embracing voice control, adding not only voice remotes but also support for third-party speakers to their devices. More recently, consumer electronics manufacturers have begun to add far-field microphones directly to their TV sets, effectively turning them into smart speakers with giant displays. The growing popularity of voice in the living...