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Snapchat Launches Its Games Platform, Starting With Six Titles

April 04, 2019 / JANKO ROETTGERS

Snapchat maker Snap officially launched its gaming platform at its first partner summit in Los Angeles Thursday, unveiling a six titles from companies like Zynga and ZeptoLabs, and also laying the groundwork for a bigger focus on social gaming.“Last year, mobile gaming was a $77 billion industry,” said Snapchat product director Will Wu Thursday. However, Wu contended that most of those games weren’t easily shareable. “It’s hard to get everybody to install the same game, then find friends to play with, and it’s hard to chat,” he said. “There’s way too much friction.”Snap’s answer is a HTML5-based gaming platform that makes it possible to play games right within Snapchat. Games are accessible from a new rocket button within the app’s group chat, and will launch directly in the app, without the need for any further downloads or sign-ups. Players can chat with each other in real-time via text chat, and also directly ta...