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Coachella Goes AR With Immersive Stage Experience

April 12, 2019 / JANKO ROETTGERS

Coachella is embracing augmented reality (AR) with an immersive stage experience that encourages the audience to take out their phones and participate with audio-reactive AR filters. The experience, which has been produced by Coachella’s digital innovation team, will debut this Friday, and will be available during both festival weekends.“We want to provide fun and cutting edge experiences for the people who attend the show,” said a spokesperson for Goldenvoice, the company behind Coachella. “During sets, attendees can use a number of different AR filters that react to the audio coming out of the speakers.”The AR experience will be available at the festival’s Sahara stage, where acts like Diplo, Jaden Smith, Kid Cudi, Whiz Califa and Gucci Gang are scheduled to play. Audience members can access the experience right from within the Coachella app via the Coachela Camera option. The app also offers the ability to capture and save photos and videos of the...