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MEDIAHUB NAMED MEDIA AOR FOR FOX SPORTS, FOX ENTERTAINMENT

April 15, 2019 / Anthony Crupi

Mediahub has been named media agency of record for Fox Sports and Fox Entertainment.The account had been serviced by Dentsu-owned 360i and Vizeum. Mediahub, which is the global media planning and buying arm of Interpublic’s MullenLowe Group, will run the account from its Los Angeles office. Mediahub will handle all national media planning and buying duties, Fox executives confirmed.Fox Sports and Fox Entertainment are part of Fox Corp., the standalone company formed last month after The Walt Disney Company acquired 21st Century Fox, including its movie studio and entertainment cable channels. Fox Corp. is expected to spend up to $200 million on measured media promoting Fox Sports and Fox Entertainment programming this year, according to people familiar with the matter.“As we embark on building Fox Entertainment, Mediahub will play an important role in helping our company strategically reach fans across all platforms in new and innovative ways,” Darren Schillace, execu...