The Strength Of Broadcast TV -- And Why Netflix is Catching Up

As the prime-time broadcast TV season winds down, we are starting to see headlines about which network is going end up in first place.  But does it really matter which network “wins,” when none of them can muster even a 2.0 average rating among adults 18-49 or 25-54, and less than half a rating point separates first and fourth place?Of the top 30 rated original scripted prime-time series among adults 18-49, nine are on ABC, nine are on CBS, eight are on NBC, and four are on FOX.  So which network has a razor-thin average rating lead is not particularly relevant to advertisers or to viewers.