NAB 2019: Main Stage Keynote Focuses on Sports, Streaming, and the Cloud

Sports was the featured topic of the AWS-sponsored Main Stage Keynote titled “Beyond the Field: How Sports Pioneers Are Powering the 360 Audience Experience in the Cloud,” with speakers describing how streaming and cloud technology enhance sports broadcasting.NAB EVP/CTO Sam Matheny interviewed NFL Media Reporter Cynthia Frelund. She then moderated a panel comprising Stephanie Lone, SVP, engineering, CBS Sports Digital; Rafael Soltanovich, VP, software development, Hulu; Scott Sonnenberg, chief global partnerships officer, L.A. Clippers; and Mark Kramer, VP, engineering and technology, Pac-12 Network. Explaining how next-gen stats improve storytelling, Frelund said, “It’s pretty cool to see these relational GPS data points being put together in ways that help us tell deeper stories. For me, as a storyteller, it’s all about the why: why is Tom Brady more of a pocket passer, or why are some quarterbacks more successful outside the pocket? These are the types of questions that we are starting to get deeper answers into.”