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Virtual reality: the safest bet business can make today

May 09, 2019 / Rafael Szymanski

The VR  and AR market is one of the most revolutionary tech that is going to expand from $6.1 Billion in 2016 to $192.7 Billion by 2022. Of course, there is a hidden potential that only a few are realizing and if experts are true, it is going to reshape the consumers completely.The history of commercial consumption has been trying to gain and maintain the attention, and therefore the purchasing power of customers. Virtual reality (VR) or Augmented Reality (AR) offer new and increasingly attractive ways to win consumers’ attention and to transform the way they shop. While this two-dimensional method of reaching consumers is undoubtedly effective, we are looking towards VR/AR to significantly shift the ways that people shop, browse, and take in information. Although retail has been on the decline, Augmented Reality can allow companies to retain customers through a more personalized experience. Consumers increasingly expect businesses to anticipate and meet their needs which is...