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Nearly Half of U.S. Consumers Are Frustrated With a Bloated Streaming Market

June 13, 2019 / Tyler Hersko

In 2010, it was so simple: Netflix or Hulu? Today, with over 300 streaming services available in the United States — and more on the way — the television audience have never been so well fed. However, flexibility isn’t the same as convenience, and a recent Deloitte survey suggests nearly half of the nation’s TV consumers are becoming frustrated with juggling multiple subscriptions to access the content they want.Deloitte polled around 2,000 U.S. consumers about their television viewing habits and concerns. The survey found that subscribers largely preferred the multitude of choices in today’s streaming market, but it also suggested that the decentralized nature of those choices is so aggravating that it could create a breaking point. Compared to cable subscriptions, streaming services offer lower prices and an expansive library of shows. Though a single streaming service subscription is still far cheaper than an annual cable contract, cost cutting and conv...