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In New Era, Entertainment Weekly Must Appeal Moment by Moment

June 17, 2019 / BRIAN STEINBERG

When Entertainment Weekly launched in 1990, ambitious executives running the new publication – which debuted with a relatively unknown K.D. Lang on the cover –  tread deliberately into uncharted territory.Nearly 30 years later, personnel are carving out a similar path. EW will have to chronicle entertainment of the moment, even as its print magazine is scaled back to once a month.Staffers at EW’s current owner, Meredith Corp.,  will seek to keep ink-and-paper aficionados happy even as its staff ramps up production of digital-only articles as well as podcasts, video pieces and events. “I think that what I have to do is really make this something that people talk about and keep talking about  not only in the pages of this amazing improved magazine product, but every day and every minute of the day on our various brand extensions,”says JD Heyman, a former deputy editor at sister title People who has been named EW’s new editor. EW’s ...